Thesis on Customer Perception – Thesis – Reena Khadka
Search
Essays
Sign up
Sign in
Contact us
Tweet
Index
/Business
Thesis on Customer Perception
ACKNOWLEDGEMENTAs curriculum prescribed by Tribhuwan University, this thesis is prepared for the partial fulfillment of the requirement for the degree of Bachelor in Business Studies (BBS). First of all, my special thanks go to Tribhuwan University (TU) for giving me such a golden opportunity to prepare this thesis. I would like to express my gratitude to college Principal Mr. ……………….for orienting me to complete this task. I thank my principle and my teachers for providing me valuable guidance, inspiration, comments and suggestions without which this thesis wouldnt have been completed. I am also in debt with my family members, my friends for helping their cooperation, and support in the completion of this thesis.Lastly, I would like to apologize for the weakness, spelling and grammatical mistakes in this report, if any.I hope this report will fulfill the partial requirement of the degree of BBS.Rosha Karki. BBS 4th year Kasturi College of Management (Itahari-8, Sunsari)Abbreviations:COO: Country of OriginAN ASSESSMENT OF CUSTOMERS’ PREFERENCE ON IMPORTED COSMETIC PRODUCTS OVER DOMESTIC PRODUCT IN ITHARI MARKETCHAPTER 1INTRODUCTIONBackground of the StudyAnticipating a customer’s needs is as important as reacting. Knowing and understanding your customer’s preferences before they buy allows you to create an even stronger experience. Consumer perception is the process by which an individual receives, selects, organizes, and interprets information to create a meaningful picture of the world (Kotler, Armstrong, Agnihotri & ul Haque, 2010). According to these scholars, the way one perceives about the goods and service have positive relation with consumer preference which later determines maximization in sales.Marketers must take into account that no two customers are the same (Flamberg, 2014). Consumer choices are endless. Personalized, relevant, and useful products provide customers greater value and a stronger connection to a brand. When consumers set preferences and brands execute on them, research suggests that engagement, purchases, and customer satisfaction fly. Customers should be steered to a preference center early in the relationship, when their interest and intentions are high. Giving customers choices and, in doing so, binding them to their favorite brands pays off again and again over time. When it comes to preference, brands need to step up to honor and accommodate customer preferences.
Country where a particular product is made and is anchored is termed as Country of Origin (COO). It determines the characteristics and attitudes on consumer behavior towards foreign brand. Country-of-origin influences consumer behavior towards brands and there exists significant association among these two. Author stated that consumer characteristics directly influence consumer behavior and also moderate the relationship between COO and consumer behavior. Furthermore, consumer attitudes strongly mediate the relationship between country-of-origin and consumer behavior and there is a significant association among the two. Finally, the joint effect of COO, consumer characteristics and consumer attitudes was greater than the individual effects of the independent, mediating and moderating variables on consumer behavior towards foreign brands (Njuguna, 2015).According to TC Correspondent (2013), cosmetics products are mainly imported from abroad. A significant share of cosmetics products available in Nepal are manufactured in India which is about 80% of total cosmetic. Other countries that Nepal imports cosmetic products from include China, Singapore, Thailand, UAE and Europe. The market boasts of leading cosmetics brands from the world. The domestic market for cosmetics products has come a long way as well with top notch global brands and established names from neighboring countries available in the market. The influence of Western lifestyles and persuasive television programs and cinema have helped to push up sales of cosmetic items.According to Giri (2012), along with the growing market for cosmetic products, customer preference is changing drastically. People are demanding products as per their need in contrast to the past when customers used to simply buy products were available in the market. People are purchasing something or the other irrespective of their income. A lot of people are also moving from lesser priced products to premium ones. Customers living in small towns too have become more selective. People who used soaps for all purposes earlier are now shifting to products like shampoo and face wash. The rise in awareness due to the media has forced traders to bring in products to satiate the need of choosy and demanding customers.
Continue for 58 more pages »
Read full document
Download as (for upgraded members)
Citation Generator
MLA 7
CHICAGO
(2017, 06). Thesis on Customer Perception. EssaysForStudent.com. Retrieved 06, 2017, from
“Thesis on Customer Perception” EssaysForStudent.com. 06 2017. 2017. 06 2017 <
"Thesis on Customer Perception." EssaysForStudent.com. EssaysForStudent.com, 06 2017. Web. 06 2017. <
"Thesis on Customer Perception." EssaysForStudent.com. 06, 2017. Accessed 06, 2017.
Essay Preview
By: Reena Khadka
Submitted: June 7, 2017
Essay Length: 14,619 Words / 59 Pages
Paper type: Thesis Views: 586
Report this essay
Tweet
Related Essays
Customer Relationships Marketing
Literature Review The Evolving Sales and Marketing Landscape Marketing and business development professionals are confronting a rapidly different and changing business landscape. The traditional business
2,020 Words | 9 Pages
Analyze the Customer’s Perception of Service Quality in Fast Food Industry: the Case of Kuala Terengganu
Analyze the Customer’s perception of Service Quality in fast food industry: The case of Kuala Terengganu Author: Tasneem Shahid Background: The term fast food is
2,164 Words | 9 Pages
Impact of Customer Brand Perceptions on Store Image and Purchase Intention: An Application in Retail Stores
Impact Of Customer Brand Perceptions on Store Image and Purchase Intention: An Application in Retail Stores Introduction: By rapidly changing the brands trend in Pakistan,
3,582 Words | 15 Pages
Evaluation of Customers Perception of Insurance Broking Services in the Takoradi Municipality
PENTECOST UNIVERSITY COLLEGE FACULTY OF BUSINESS ADMINISTRATION (DEPARTMENT OF ACCOUNTING AND FINANCE) C:UsersK. OFORI-AMANFODesktoppuc_logo.jpg EVALUATION OF CUSTOMERS PERCEPTION OF INSURANCE BROKING SERVICES IN THE TAKORADI
20,023 Words | 81 Pages
Similar Topics
Nature Logic Perception Paper
Indirect Realist Theory Perception Defensible
Get Access to 89,000+ Essays and Term Papers
Join 209,000+ Other Students
High Quality Essays and Documents
Sign up
© 2008–2020 EssaysForStudent.comFree Essays, Book Reports, Term Papers and Research Papers
Essays
Sign up
Sign in
Contact us
Site Map
Privacy Policy
Terms of Service
Facebook
Twitter