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Mac Case Analysis Essay title: Mac Case Analysis Margarine, “the heart-healthy margarine choice,” owned by Unilever, one of the worlds largest consumer products companies. Becel was launched in 1978 under the Lipton Food Division at Unilever. Their target market being older, educated and affluent adults, Becels strategy proved to be a winner when their margarine.
Related Essay Topics:
1St Target MarketBecels Biggest CompetitorBecels StrategyHeart-Healthy Margarine Choice