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Global Branding Essay title: Global Branding Table of contents CONTENTS Page No Executive Summary The Evolution -Global Brands and Globalization Why Branding? -Brand : Meaning -Brand Equity -Aspects of a Good Brand – What makes brands great? – What makes brand leaders lose their way Why go global? – Going global: the risks – What.
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Aspects Of A Good BrandBattle Of ProductsGlobal BrandsImport Of Particular Products