Domaine Chandon Australia Case StudyEssay Preview: Domaine Chandon Australia Case StudyReport this essayOrganisational ProfileWho are they?~Domaine Chandon Australia – Green Point was originally the name which was used in all export markets.What is their main business?~Produce and market unique premium global sparkling & still wines.Where is there business?~Both domestic and export markets.Why do they wish to venture in the new overseas market?~One of the companys objectives is to export 50% of its total production.How do they intend to do business in the new overseas market?~Green Point will seek to dramatically increase in both the super premium and premium product ranges to entice a larger demand from the Asian (Japan) markets.
Situation AnalysisOverseas Market & Industry Analysis (Porters 5 Forces)Threat of New Entry-Expensive to enter the industry-Experience needed, but training easily available-Some economies of scale-Cost benefits if in business for some time-No technology protection-Low barriers to entryBuyer Power-Many buyers; liquor stores and supermarkets-Very large orders-Largely homogenous product-Moderate price sensitivity-Ability to substituteThreat of Substitutes-High level of cross product substitution-Ability to import wine or get locallyDegree of Rivalry-Large amount of competitors-Moderate customer loyalty-High costs of leaving the marketSupplier Power-Good brand positioning (Australia known for good wine)-Similar products elsewhere-Able to substitute product lines-Able to change product linesSituation AnalysisOrganisational
Sellers
Investors
1.0 Industry
Structure
The NSW Government has stated the following:
“The SA Government has made great commitment to ensure that consumers are in Australia a priority for the industry and are able to access a range of innovative products in no time. At the start of 2015, the Government will bring the SA Government’s commitment to making SA wine and spirits available to the public to ensure that consumers have access to the products they choose, whilst ensuring that prices for such products are affordable at a reasonable price point and consistent on volume, quality and relevance to the market.
“However, as the Government continues to pursue its commitment to meet and encourage the growing needs for wine and spirits, and as a focus of all government ministers, we have made a significant effort around the globe to support this process;
“This involves major policy decisions relating to the SA Government, a government action plan, and international commitments, including a joint approach to the Wine Market, that will also assist customers of these producers.
“To date, the Government has introduced significant policy changes that affect this process – changes in price, product, shelf life, quality, and relevance to the wine market. This has given the Government assurance that its actions will allow for greater access and more reliable pricing in wine and spirits.
“This commitment is a strong signal that the Government is committed to ensuring that we have a range of key wine producers and is willing – and confident and able to deliver them.
“Our actions – at a time when many of the sector’s best producers are closed and many of the best producers are already back online – show how successful we are;
“With the launch of our 2014 and 2015 initiatives, we are ensuring that we continue to support and support our key wine producers and that our Government continues to continue to build on the achievements of these last few years.”
1.2 Industry
Structure
The NSW Government has a history of providing incentives and rewards for the creation of high quality brand new labels. These incentives are administered through sales commissions and marketing commissions. The National Small Business Strategy will see the development of new industries that are at the forefront of new and innovative solutions, including the opening of a large retail and retail business based in SA for the first time in 15 years.
2. Risk Analysis
The risk assessment process is being developed as a first step towards ensuring that the industry in Australia meets the current standards of quality and product safety, quality assurance and safety, availability of new production-driven product lines for a future supply base and a sustainable future to customers. As part of this process, the NSW Government has developed and approved a number of key economic indicators, such as productivity, industry size and quality and the competitiveness of the industries they support.
3. Financial Statements
The financial statements contained in this Financial Statement have been prepared using the Australian Stock Exchange data. As part of the financial statements, the following data are held by ASX and ASIA.
2014 – Financial Statements – SA Total Market $1.35 Billion (unadjusted consolidated statements of operations) $2.20 Billion (unadjusted consolidated financial statements) $