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Case Summary- Lululemon Athletica Inc. Case Summary- Lululemon Athletica Inc. Key Issues: Supply chain-recent recalls (quality control) due to product stretching too thin -Company Image- employee blamed customers ‘thick thighs’ Lack of mass marketing strategies and awareness of the brand Only selling to a few markets, missing out on major opportunities in Europe and Asia..
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Awareness Of The BrandBrand ImageCompany ImageLack Of Mass Marketing Strategies