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Ar Wear Marking Report Essay Preview: Ar Wear Marking Report Report this essay [pic 1][pic 2]ContentsExecutive Summary iv1. Current Market Situation 12. Market Segmentation and Targeting 13 Positioning and Differentiation 23.1 Positioning Strategy 23.2 Positioning Statement 34. Customer-Driven Marketing Strategy 34.1 Product 34.1.1 Product Overview 34.1.2 Product attributes 34.1.3 Branding 44.1.4 Packaging and labeling 54.1.5 Product Support Services 54.2 Price 54.2.1 Pricing Approach 54.2.2 New-Product Pricing Strategy using Market-Penetration Pricing 64.2.3.