Baby Boomers
Essay title: Baby Boomers
Outline
The Babyboomers in Sheer Numbers
Generation Explosion
The signicance of 1946
Amazing Multiples
The Pharmaceutical Industry and the Boomers
Viagra
Celebrex
The Younger Baby Boomer
Beating the Boomer Rush
Boomer Demands and Soaring Prices
77 Million to Retirement
Sport Utilities, Rock and Roll, Mutual Funds, and Everything Else
The Ins and Outs with Baby-Boomer Buying
Boomer Economics
Retail Stores and Party Stores are Having a Blast
Online Boomer Shopper
Cruiseline Boomers
Baby Boomers Retirement
77 million will retire by 2010
Strain on nations retirement system
Planning for retirement
After work
Long – term care
Long – Term Care
Medicare is not enough
Nursing home costs
Overwhelming costs
Long – term care insurance
Self Pay
Medicare
Long – Term Care Insurance
Not always what you pay for
When does it come in effect
Buyer beware
EXECUTIVE SUMMARY
Thesis Statement
What make the baby boomer generation a marketers dream and Medicares nightmare?
Purposes of the Report
The purpose of this report is to (1) discover the Baby Boomer and discuss briefly on how they came about. (2) What effects have Baby Boomers made in the economy, and (3) what does all this have to do with health care and retirement? Between 1945 and 1960 bears the largest generation in US history and the one that has had the greatest influence on US economy. Baby Boomers will continue to do so for another estimated 35 years. If generation X is smarter than the critics claim them to be then there might be some wealth to be made of the 77 million boomers who are on standby for the next flashy fad to arise on the market.
Baby Boomers: Marketing Gold
77 million Boomers to arise havoc and economic chaos as they march forth into retirement and do—well, pretty much what they did to Davy Crockett coonskin hats, rock & roll, college, Ford Mustangs, mutual funds, and everything else thats been in their road. When Boomer demands slam into the markets, prices often soar (until the fad fades away). Nothing stands in their way, and if you stay a little bit ahead of their game it can be an excellent place to be if you know where theyre going.
Baby Boomers: Health Care and Retirement
Todays elderly make up 13 percent of the total population, but by 2030 todays
aging baby boomers will comprise a whopping 20 percent of the population. 77 million
people will retire by the year 2010, placing a tremendous strain on the nations retirement
system. This predicament, of course, will also mean an increase in the need for long-term
care service. At the present time, Medicare covers only sixty percent of long-term care
costs. A recent AARP report indicated that todays Medicare recipients spend more than
1/3 of their yearly income for health expenses not covered by Medicare. Many baby
boomers