Whole Foods Case Analysis
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Mission/External Analysis
According to Whole Foods Market, Inc.піÐs Form 10-K from 2002, the companyпіЅs піЅgoal is to become an international brand synonymous with not just natural and organic foods, but with being the best food retailer in every community in which we are located.піЅ The vision of Whole Foods goes deeper than just being a successful grocery store. The company is dedicated to ultimately improving the world in general; it plans to do this by continuing to focus on its immediate visions, which include offering the highest quality of all-natural foods and nurturing a respectful, motivated workplace in which employees are treated fairly. The companyпіЅs philosophy also includes the declaration that піЅcompanies, like individuals, must assume their share of responsibility as tenants of the Earth.піЅ
Overall external factors with immediate effects on Whole Food Market Inc.піЅs business include economic, social, and ecological. Currently, consumers are overspending their personal income limits, energy costs are remaining high as well as interest rates rising. All of these economic issues result in a decreasing disposable personal income among consumers, which could lead to cost saving and discount purchases efforts. For Whole Foods, this can be seen as a possible threat to sales and earnings because of the companyпіЅs well-known high prices. The most influential social factor, which can be seen as a definite opportunity for Whole Foods is AmericaпіЅs current Health Consciousness state. Many consumers are taking a stake in improving their eating habits and overall health than ever before. With the continued spread of the health conscious movement, stores like Whole Foods can do nothing but gain.