Whole Food CaseWhole FoodsOut of all the five generic competitive strategies whole foods definitely uses the best-cost provider strategy. The main objective of what they are trying to do here is to give their customers more value for their money. The cost of making these products runs between 25 to 75 percent more the conventionally grown items, so in other words the cost is going to be little higher then supermarkets. This lets it be known that the company wants to get in the customers mindset that their product had good to excellent attributes. Making people believe and know that the food is healthier and is better on them will make them pay that little extra toward the product. However, consumers who are priced sensitive are going to be opposite of this because they want to look for the cheap price and thats it. The customers believe they are saving money, but are they getting the healthiest and cleanest foods? They would rather shop at a store whose strategy is focused low-cost rather than the strategy whole food uses. But what is known in todays world you pay for what you get, so yes you may be paying a little bit more.
Whole foods has long been accepted as an ground-breaking company with quality standards, a devotion to community and environmental responsiveness, a healthy growth model and highly-regarded employment practices. To implement these best-cost provider strategy Whole Foods has to be able to show what they are able to do and let the customer know what they bring to the table. For starters, they practically created the modern market for organic foods single-handedly. Organics would likely still be hard to find and a lot more expensive were it not for their efforts. So from the get go whole foods has done plenty of good starting out. They want to be able to sell the highest quality of organic and natural products available. Also, showing that the stores are focused on a team-based management lets it be known with teamwork things will get done. Another thing which is very major is
This brand is also clearly looking for new employees. The only way to win a business is to attract the best people and retain the best management on the staff. Therefore, a strong team can be maintained by a strong leader. This leads to an extremely strong sales team, which is really all that remains for a brand to survive and grow. And as we’ve seen from Whole Foods such a strong loyalty and dedication will be a key aspect in growing a whole food company. The great thing about these and other Whole Foods is they are able to provide the quality information they want on a wide variety of foods, from healthy, organic to high- quality, at a much lower cost. This is a big difference from a decade ago which often saw smaller brands get very creative and put out the best food. But as a whole they have also managed to do just that to one place. They are the first brands to create a sustainable, organic and quality-of-life market in the U.S. and are the major players in the U.K. It is just such a tremendous leap, but it actually happens in some ways as well. For example, Whole Foods has been one of the leader in offering sustainable quality-of-life options globally, and the success they got around that has helped them grow as a whole. But it also means there is a huge amount for the consumer, which has helped to keep whole organic in the marketplace. Even though some large brands of Whole Foods have gotten a lot of attention with their sustainability goals and so on, they still fail to deliver sustainable products. This happens when things are not planned or when production costs have to be met. As the company has been around for two decades now, they have managed to achieve a quality-of-life deal within a period of time in many markets. In the U.K., Whole Foods has a well-established sustainability campaign called Mile 3.1 and is already serving a massive amount of fresh produce in five parts. The main ingredients of whole fruits and vegetables are well documented. In Japan, they even have a huge production run at their facility, and they still are making great produce with a really good deal. It truly is a perfect combination. In the case of Whole Foods it looks like they are actually aiming for this. I just don’t see why they can’t do it now as well. The problem with these big brands that have been around for many years but are still failing is that they get the lowest turnover and make it difficult to justify their product choices. This has taken a lot of effort, however, and it is a bit more understandable when they are running a lot of them and making a great deal. With the success Whole Foods has achieved, that is going to change. There are a whole bunch of new ways for stores to succeed, but to become even bigger and more innovative over the next few years they have to make sure that they get the best quality product that customers really want. Whole Foods is about making products that are very affordable for you. A grocery store can be built like one with a lot of savings for a smaller number of people. They want to make sure that all of their grocery offerings are good quality and offer a fair price. The bottom line is that while grocery stores have been doing great right now, they have to improve their sustainability, not just their sales. The fact is, a lot of stores are not doing much good at all.