Warner Bros.’s New Strategy on Dc: Lighten Up, Superheroes – Article Review – katers1
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Warner Bros.’s New Strategy on Dc: Lighten Up, Superheroes
katers1
This article called “Warner Bros.’s New Strategy on DC: Lighten Up, Superheroes” is taken from the September 8th Wall Street Journal.Summary: This article discusses new strategy of Warner Bros. to improve their next movies in the coming year in light of their recent failures in ratings. In the wake of the release of Suicide Squad and Batman v. Superman, the two are somewhat of a paradox since they are simultaneously two of the most successful movies in the world relative to the box office and also two of the worst in terms of ratings and critic reviews. The studio has done what is very rare to see in Hollywood: they have admitted that they have fallen “creatively short.” With this admission comes a change in the strategy and plan for upcoming Warner Bros. movies such as Justice League and Wonder Woman. The studio is exercising an adaptive strategy where they are reacting to what they are hearing that the consumers want. Many criticized Batman v. Superman for being “grim and depressing,” so Warner Bros. is implementing a new strategy where their goal is to make their upcoming DC superheroes more inspiring. A little more hope and optimism is what the public is calling for in upcoming movies. However, the studio states that the extreme negative response is not necessarily completely bad as it indicates that the fans care about the characters, they just want the movies to get back to their core values, which is something that the studio is attempting to make happen.Three main takeaways:Large successes in the box offices are not always indicative of a job well done. Sometimes developing a strategy that reacts to what people want is just as important as one predicting what they wantThere should be a large change in the tone of upcoming DC movies that will hopefully be reflected in the box offices as well as in fan reviewsSo what? –This article highlights the challenges managers/organizations face in regards to reacting to the unsatisfied view of consumers when profits are already high.
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By: katers1
Submitted: August 30, 2017
Essay Length: 356 Words / 2 Pages
Paper type: Article Review Views: 277
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