Walt Disney Company
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Walt Disney Company
Organizational Strategy
Organizational strategy is the creation, implementation and evaluation of decisions within an organization that enables it to achieve its long-term objectives. Organizational strategy also specifies the organizations mission, vision, and objective and develops policies and plans, often in terms of projects and programs, which helps in achieving the organizations objectives.
According to the case study Walt Disney Company operates using four different strategic business unit organizational strategies. Strategic business unit is a strategy when corporation starts to provide different products and need to follow different strategies. The four Strategic business units strategy are as follow 1. Disney Consumer Products, 2. Studio Entertainment, 3. Parks and Resort, 4. Media Networks and Broadcasting.
Mission Statement
According to the case study Disneys mission statement is “To be one of the worlds leading producers and provides of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative innovative and profitable entertainment experiences and related products in the world.”
Long Term Goal
Long-term goal is what the company wants to achieve in the future. Disneys long-term goal according to the case study would be to change the theme of the parks from the masses to more concentrated perspective. This will allow Disney to have more one to one park rather then in having all theme in the same park. They are also thinking to expand resorts as well as Disney branded retail and dining districts in cities and beach resorts. This will help Disney to expand in other cities as well and they can attract much more customers. But before doing all this they have a major challenge of avoiding cannibalization of existing parks and attractions. So there long term goal would be overcoming this problem and having the Disney brand expanding. Disneys is also trying to enter into sports market in which it believed its entry would increase the total value of the markets. Disney identified that sports (sporting complexes, sports teams, sports on television) represented a market where it could benefit because of the inherent cross-dependencies between sports events, hotel stays, TV broadcasting, and merchandising.
Implementation & Evaluation of strategies/objectives
According to the case study Disney follow 4 different strategies such as 1. Disney Consumer Products, 2. Studio Entertainment, 3. Parks and Resort, 4. Media Networks and Broadcasting.
Disney continued its good cost-control efforts in the film industry, as a result