What Strategy Would You Recommend to the Current Ceo Mike Duke?
What strategy would you recommend to the current CEO Mike Duke?
The strategy that I would recommend to Mike Duke is the low cost, high quality products and the best customer service that should be extended beyond the U.S.A border. In other words I would recommend that Mike Duke opens more stores abroad besides the Unites States. In addition to opening physical stores, Wal-Mart can do international online retailing where it can extend its products internationally. This would mean more sales revenue and larger profit margins. Also, providing high quality products at low prices in other countries will help households to acquire basics needs at cheaper cost. So basically I would recommend that he keeps the current strategy that Wal-Mart has always adapted for decades of lower everyday prices that help consumer to save money and live better. The only thing that would be different is that this strategy be extended to an international level and to many countries abroad.
How can Wal-Mart benefit from internet retailing?
Wal-Mart can benefit even more by internet retailing. Wal-Mart has already adapted this method whereby consumers make online purchases. Their purchases are either delivered into their home address or to a nearby Wal-Mart store where a customer can go and pick up the product personally at no extra charge (Wal-Mart Inc., 2012). Wal-Mart has benefited significantly from this strategy by having a low startup cost, Wal-Mart can also benefit from lower overheads, another benefit is that internet retailing is conducted at a 24hrs in a 7 days period therefore more sales and revenue, another benefit is that Wal-Mart can be able to provide its products to its customers at a lower reduced cost, internet retailing can also benefit Wal-Mart by promoting its goods and services to a bigger population especially the young people who spend a lot of time on the internet shopping, and finally a quick payment to Wal-Mart can be expected for its internet sales.
How aggressively should Wal-Mart expand internationally and where?
At the moment, Wal-Mart