Walmart CaseEssay Preview: Walmart CaseReport this essayWal-Mart states they are “saving people money so they can live a better life”. Wal-Mart is able to say this because organizational culture and structure is what gives them the competitive edge to be as successful as they are in the United States. Wal-Mart is the biggest discount retailer in United States, by offering lower prices to lower the cost of living to their customers. They also pride themselves in keeping the lines of communication open with customers and with their employees.
Despite all of their success in the United States Wal-Mart continues to struggle in the worldwide global markets. It is believed that Wal-Marts failure in global markets has a lot to do with extreme cultural differences. Your organization is believed to have a not so good understanding of the characteristics of their global markets. Wal-Marts lack of strength I believe to have to do with different cultures and subcultures, that are based on the next, race, gender, or even more customer lives, in the United States. In other countries their weaknesses are based on similar factors such as customer gender, how high the customers education is, or where they live. Therefore, demographics are a very high significant impact on marketing in the global marketplace.
Wal-Mart would benefit from a global e-marketing plan for many reasons. This plan will help them connect better with consumers and other cultures in other countries. With a specific plan it would help build relationships not only for a walk-in customers, but also help drive Internet sales and gain online customers in different cultures and countries. The benefits of a plan like this could be customized for each region that Wal-Mart does business with. An e-marketing plan will help Wal-Mart build relationships with the different countries and cultures. This could help them find that elusive success that they have not been able to achieve in these countries. When this is achieved then they will truly be the force of power in t he world wide global market.
- Not only is the e-marketing system so great, but the value of it outweighs the costs and time investment.
- The vast majority of Wal-Mart customers prefer to buy low cost products. The biggest cost for the average consumer is a reduced price point but the benefits of e-marketing are truly staggering.
- Wal-Mart is going to provide $1.5 billion to its business in the next six years!
- With a company like Wal-Mart it will be an incredible boon for the business and a huge victory in our fight to keep the world safe and secure.
- A global e-marketing plan would help Wal-Mart build relationships with each and every nation in the world.
- With e-marketing in particular, the cost will be reduced and competition is expected to return. The real benefits of the plan in the region would be not only greater local presence in a region but in the world wide web.
- By building strong relationships with consumers and other global cultures, it could make it possible to get in touch with others everywhere on a global level.