Walmart Stores Management Case
Essay Preview: Walmart Stores Management Case
Report this essay
WALMART
Wal-Mart Stores, Inc. (formerly branded as Wal-Mart, branded as WalMart since 2008) is an American public corporation that runs a chain of large discount department stores and a chain of warehouse stores. The company was founded by Sam Walton in 1962. Wal-Mart, headquartered in Bentonville, Arkansas is the largest majority private employer and the largest grocery retailer in the United States. Wal-Mart has 8500 stores in 15 countries, with 55 different names.
OPERATIONS
It also operates under its own name in Puerto Rico.
Wal-Mart operates in Mexico as Walmex,
in the United Kingdom as Asda (“Asda Wal-Mart” in some branches),
in Japan as Seiyu, and in India as Best Price.
It has wholly owned operations in
Argentina,
Brazil,
Canada.
Wal-Marts investments outside North America have had mixed results: its operations in the United Kingdom, South America and China are highly successful, while it was forced to pull out of Germany and South Korea when ventures there were unsuccessful.
SWOT ANALYSIS OF WALMART
Largest Revenue Driver Company of the USA
WAL MART is the largest revenue driver company of the USA. It derives almost 75% of its revenues from the USA. The company gained its position of world number one company in terms of revenue in 2007. It always comes up with the new innovative prices offers.
Strong Market Position
WAL MART has a strong market position in USA and its also the second largest in UK as well. As they operate 971 discount stores in 47 states in US, 2447 WAL MART super centres in many states and these stores serves over 127 million customers per week.
Balance Brand Mix
WAL MART has a wide range of private labels such as
Equate (Pharmacy , health and beauty items),
Ol Roy (Dog Food),
Parents Choice (baby products),
White Stag ( women clothing, foot wear and jewelry)
Brand Occasion ( brand for party occasions),
Great Value (Grocery items like bread , frozen foods) etc and it additionally sells the big brand names like general Electric, Disney, McDonalds and Starter. This particular strategy helps them to create customer loyalty and gives a great choice to them.
Wider Range of Customers
REASONS
As it has so many brands and provides many things at low prices it has a wide range of customers which keeps on growing with the passage of time.
It has the wide range of target market especially after the 9/11 because of the financial decline in USA people can buy things at cheaper rates and have people plenty of good stuff at discount rates.
Deals With Variety Of Goods
WAL MART has a large variety of goods and is largest retailer and grocery chain of the world. It offers products such as
Men and Women Clothing and foot wear
Supplies and stationery
Party decoration
Carbonated and flavored water
Paints and painting tools
Automotive and lawn mower batteries
Pre cooked burgers, frozen food
Athletes foot wear
Holiday stuff etc.
Basically we can say that it is one time shop stop.
Strong Marketing Capabilities
The company has strong marketing capabilities. It uses many techniques such as
Every Day Low Prices
Roll Back
Store within a Store
Store of the Community
Every Day Low Prices
Everyday low prices is a technique to control the prices every day and to ensure the customers that prices do not change erratically
Roll Back
It is one of the examples of WALMART commitment towards customers that they offer low prices on the products they save internal and external cost.
Store within a Store
It gives an opportunity to the managers (assistant and department) to have accountability of their sales and performance and to have an idea about planning.
Store of the Community
Stores of community help to cater the demands of the particular customers living in area supposedly if the store is located in an area where there are more Asians living so the WALMART store might contain Indian store as well.
Exit from south-Korean market
WAL MART was not