Essay About View Of The Coca-Cola Brand And View Of The Pepsi-Cola Brand

Coke Vc Pepsi Marketing Survey
Coke Vc Pepsi Marketing Survey
BRANDING
1. What’s your view of the Coca-Cola brand?
? Very bad
? Bad
? Neutral
? Good
? Very Good
2. What’s your view of the Pepsi-Cola brand?
? Very bad
? Bad
? Neutral
? Good
? Very Good
3. What do you associate the brand Coca-Cola with?
Strongly disagree
Disagree
Neither
Agree
Strongly Agree
Advertising
Culture
Friendly
Innovative
Sports
Traditional
Trendy
Youthful
4. What do you associate the brand Pepsi-Cola with?
Strongly disagree
Disagree
Neither
Agree
Strongly Agree
Advertising
Culture
Friendly
Innovative
Sports
Traditional
Trendy
Youthful
5. What brand comes first to mind when you think of soft drinks?
? Coca-cola
? Pepsi-Cola
? 7Up
? Others
6. Which brand do you identify yourself better with?
? Coca-cola
? Pepsi-cola
7. Which logo do you prefer?
PROMOTION / ADVERTISING
1. Are you familiar with Coca-cola advertising?
? Yes
2. Are you familiar with Pepsi-cola advertising?
? Yes
3. How do you notice Coca-cola advertisements in any of the following media?
Not at all
Little
Enough
A lot
All the time
Newspapers
Magazines
Radio
Internet
Outdoor media
4. How do you notice Pepsi-cola advertisements