Marketing in Vietnamese Banks
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CONTENT
Abstract
Content
4.1.1
4.1.2
4.2.1
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Evaluate marketing strategies to innovate and develop new product………….12
Abbreviation
WTO: World Trade Organisation
BIDV: Bank for Investment and Development of Vietnam
SOCBs: State-owned commercial banks
SOEs: State-owned Enterprises
SBV: State Bank of Vietnam
AFTA: Asian Free Trade Area
Is&PEs: Individuals and Private Enterprises
1. Introduction
Vietnam will become a full member of the WTO and fully integrate to the global economy in the coming years. With the effects of many other factors including globalisation, deregulation and the support of technology, all Vietnamese enterprises are facing a number of challenges in marketing. In order to overcome the challenges as well as to take full advantage of opportunities, Vietnamese enterprises have responded by changing the way they conduct marketing in very fundamental ways.
The Bank for Investment and Development