Study of Promotional Strategy of Colgate in Rural India
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ADISSERTATION REPORTON “A STUDY ON PROMOTIONAL STRATEGY OF COLGATE IN RURAL INDIA” SUBMITTED IN PARTIAL FULFILLMENT OFREQUIREMENT FOR THE DEGREEOFMASTER OF BUSINESS ADMINISTRATIONPREPARED BY:RAVI SINGH(ROLL NO- VU/MBA-IVS 336)UNDER THE GUIDANCEOF DR. RAJIB KUMAR DAS (EIILM, KOLKATA)SUBMITTED TO[pic 1]VIDYASAGAR UNIVERSITY (APRIL,2016) DECLARATION I RAVI SINGH, DO HEREBY DECLARE THAT THIS DISSERTATION REPORT IS SUBMITTED BY ME FOR PARTIAL FULFILLMENT OF THE MASTER IN BUSINESS ADMINISTRATION IN VIDYASAGAR UNIVERSITY. THE REPORT IS EXCLUSIVELY PREPARED BY ME AND HAS NOT BEEN SUBMITTED TO ANY OTHER INSTITUTION OR PUBLISHED ANYWHERE BEFORE. DATE: RAVI SINGH ROLL-VU-MBA-IVS NO- 336 MBA (4TH SEMESTER) VIDYASAGAR UNIVERSITY ACKNOWLEDGEMENTS I WOULD LIKE TO EXPRESS MY GRATITUDE TO THE PERSONS WHO ACTIVELY HELPED ME IN TURNING MY DISSERTATION WORK INTO REALITY. I AM GRATEFUL TO FACULTY AND STAFF MEMBERS OF DEPARTMENT OF BUSINESS ADMINISTRATION OF VIDYASAGAR UNIVERSITY FOR HELPING ME IN EVERY ASPECT OF MY DISSERTATION WORK. SECONDLY, I EXPRESS MY DEEP SENSE OF GRATITUDE TO MY INTERNAL GUIDE DR. RAJIB KUMAR DAS AND RESPECTED FACULTIES OF EIILM FOR THEIR HELP AND ADVICE DURING PREPARATION OF THIS REPORT. FINALLY, I WOULD LIKE TO THANK ALL OTHERS WHO DIRECTLY OR INDIRECTLY HELPED ME TO ACCOMPLISH MY PROJECT WORK. DATE: RAVI SINGH ROLL-VU-MBA-IVS NO-336
MBA (4TH SEMESTER) VIDYASAGAR UNIVERSITY PREFACEAS A PARTIAL FULFILLMENT OF MBA PROGRAMME IN WHICH DISSERTATION WORK HAS BEEN INCORPORATED IN THE COURSE CURRICULUM FOR WHICH A DISSERTATION HAS TO BE DONE ON A TOPIC (SECURITISATION IN INDIAN CONTEXT).THE PURPOSE OF THE DISSERTATION IS TO GATHER IN-DEPTH INFORMATION ON THE SECURITISATION AND TO GAIN INSIGHT ABOUT THE SUBJECT WHICH WILL HELP ME IN GAINING KNOWLEDGE ABOUT THE MATTER. THE PURPOSE OF THE PROGRAMME IS TO- 1. GATHER IN-DEPTH INFORMATION ON COLGATE. 2. DETAILED UNDERSTANDING ABOUT MARKETING STRATEGY OF COLGATE. 3. GAINING KNOWLEDGE ABOUT SWOT ANALYSIS OF COLGATE. 4. TO UNDERSTAND THE FACTORS INVOLVED IN MARKETING STRATEGY OF COLGATE. THIS STUDY WILL HELP IN GAINING KNOWLEDGE ABOUT COLGATE PRODUCTS AND HELP US TO UNDERSTAND ABOUT MARKETING STRATEGY OF COLGATE BETTER WITH THE UNDERLYING FACTORS IN IT. CONTENTSSerial no. TITLE PAGES1 INTRODUCTION6-112 MARKETING MIX OF COLGATESWOT ANALYSISPROMOTIONAL STRATEGIES OF COLGATEOBJECTIVE 3SCOPE OF THE STUDY4 REVIEW OF LITERATURE12-145 METHODOLOGY15-176 FINDINGS & DISCUSSIONS18-287 CONCLUSION298 RECOMMENDATION309 LIMITATION OF THE STUDY3110 BIBLIOGRAPHY33 INTRODUCTION