Victoria Secrets – Lingerie and Beauty ProductsExecutive SummaryVictorias Secret is a retail brand of lingerie and beauty products, owned and run by the Limited Brands Company. Victoria’s Secret generates more than four billion in sales a year. It is the fastest growing subsidiary of Limited Brands and contributes forty two percent of corporate profits. More than one thousand Victorias Secret retail stores are open in the United States. Products are also available through the catalogue and online business. Victorias Secret Direct, an online base store, has sales of approximately nine hundred million. The catalog is well integrated with this distribution channel as well. A click on Catalogue Quick Order (which used to be called “Shop the Catalogue”) allows one to choose a recent catalog and browse its pages as with the hardcopy. Unlike the paper version, however, the online catalog allows the user to select, enlarge, size and buy at the click of a mouse. What you do beyond that, with the print or online version is entirely up to the individual.
As sales have grown, it has become obvious that Victoria’s Secret needs larger stores. They have tested larger store formats over the past several years and have found that the stores have achieved attractive returns. They are resizing the average Victorias Secret store by about fifty percent. In 2007, they increased the stores by eight to ten percent in about a hundred and fifty of the project category expansions. They added new segments to other stores and also added the amazing successes of the new department called PINK, beauty growth, and growth in Intimissimi. The Victorias Secret Direct channel (internet and catalogue) has had phenomenal year in its growth periods, and significant increase in operating income.
- On May 2, 2016, PINK, The Varnished, was born in Bellevue, WA and our shop is Victoria, a highly sought after local boutique brand. We have been growing steadily for over 20 years and we are proud to say that we have managed to raise over 10 million dollars for the Foundation and our brand. There have been countless success stories regarding PINK which is a natural fit for our work. We will be building a well-rounded shop and, with every passing year, the shop is growing to meet our goals as well. The shop includes our first three stores, which have an extensive range of products, and our first three stores in a large variety of other shopping cities of China. For our next store opening in 2018, we plan to have our own line of clothing and accessories at $4.99 each at all three stores. We plan to offer a variety of items for $1.99 each. We also have a selection of full size, premium, and custom-tailored line items. You can also browse through a selection of clothing or accessories at our shop online or at a local store. Please feel free to check the website for more details.
- [1.0]*** Victoria Secret’s store expansion will mean “more stores in 2017, less and fewer.”
— Victoria Secret (@vintagelast) January 16, 2016
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