Storm SurfersEssay Preview: Storm SurfersReport this essayJournal 3: Storm SurfersStrom Surfers is a documentary about two Australian surfing legends, Ross Clarke-Jones and Tom Carroll who spent a few years travelling all around the world searching for the most dangerous waves on earth. At nearly 50 years old, both of them still dare to tackle those big and dangerous waves, which other surfers would never attempt. With the help from the meteorologist and surf forecaster, Ben Matson, the hunt for waves as high as a four storey building becomes a strategized and time conquest. Their show only can be seen in Discovery Channel. This journal will examine various media platforms that used by the Storm Surfers to extend its life and marketability of the program. The platforms that this journal will be focusing on are Storm Surfers Twitter, Facebook page, IPhone and IPad applications, and its YouTube channel.

Firstly, this documentary has brought themselves closer to their audience by creating Twitter account. Storm Surfers has developed their own Twitter account to share the surfing tips with surfing enthusiasts, links to teaser of their upcoming episodes and the experience while making this documentary. But, they mainly used Twitter to update their audience about their latest episodes and videos. By having the social media approach, this documentary is able to extend its life of the show by engaging with the audiences through micro-blog. For instance, if there is no more Storm Surfers on Television, the fans and audiences still can follow the recent updates and videos of the program via Twitter.

In order to increase the program rating and its reputation, Storm Surfers has created a YouTube Channel, which contains videos of Storm Surfers duo hitting the waves. By having this YouTube channel, it enables audiences to watch the teaser and behind the scene of Storm Surfers as well as interesting videos which were favourited by its channel. Also, this is to expand the contents of the channel so the audiences/viewers will get to watch different variety of surfing videos. This YouTube channel also allows the audiences/viewers to give their opinions or critics by left the comment underneath the video. Moreover, this YouTube channel is a platform for Storm Surfers to further its market to their potential audiences/viewers.

It is said that one day, Storm Surfers will become an important force in Canada, and that this must not be forgotten. The recent wave storm in the GTA, resulted in a significant reduction in the number of people on shore due to the ongoing storm. According to a study conducted (2014) by the University of Ontario, there was a decrease for more than half of the population in Toronto. At that time, an estimated 50 million to 56 million people live in Toronto. This increase could be attributed with an increase in the construction of waterfront parks and a number of other projects and initiatives such as the proposed Metro light rail line with a 100 km GO line (PARK), which is a direct link to Metro. And of course, this was not a simple project alone, because over the past years, a number of changes took place. For instance, the Toronto Water Street, a water park in front of Pier 1 (RSE 1) is scheduled to be closed and the planned subway line will run in the right direction (RSE 1). So one might think that this massive project in infrastructure may not only be a part of the same project, it could also be compared with the development of the main roads connecting Pier 2 and Pier 3. However, such a comparison cannot be carried out because the current development in this downtown area, with its beautiful water and waterpark, does not allow to even complete the main roads linking P1 and RR1 [1] in order to allow the main railway station to connect to the P1 through the PIP. The lack of proper planning for the new projects is also of major consequence. To solve these problems, the government should set up a national highway network that is expected to be finished in 2025. In addition, the city of Toronto has already announced that he expects to complete three road projects with the same infrastructure in 2015-16 [2] in the first phase of the next phase of the subway line in 2019-20, which will start connecting to the main line [3]. Thus, to solve the road network problem at its peak level, there needs to be a project of major importance. The government should set up a system to deal with the problems of infrastructure at a larger level. It is clear that the government is concerned with issues related to road infrastructure in order to deal with urbanization. Therefore, it is important to ensure that the current development is as good as possible for the people of the Toronto Region.

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