Essay About Value Of Samsung And Current Value Proposition

Apple Inc. and Samsung Case Study
[pic 1]Module Code                                    :        MOD001228        Module Name                                         :         Marketing ManagementModule Leader                        :        Orla O’ConnorAcademic Year                                :        2015/16Semester/Trimester/Session        :        SEM2Assignment title                        :        Element 010 – ASSIGNMENT 3000 WORDSSID Number                                :        1550383Word Count                                :        2,168 (body and text)Submission Date                        :        13th May 2016[pic 2][pic 3]Table of Contents1        Customer perceived value of Samsung and Apple        1.1        Value creation in Business Relationships        1.2        Conclusion        1.3        Means-end Model        1.3.1        Conclusion for Means-end Model        2        Evaluating the current Value Proposition        2.1        Samsung Value Proposition        2.2        Market Segment and attractiveness (Piercy, 2009)        2.3        Market Segment and attractiveness (Piercy, 2009)        2.4        Evaluation of existing Value Proposition (comparison)        3        Benchmarking the two Value Propositions        3.1        Brand Value Strengths        3.2        Product vs customer Metrix        3.3        Customer Satisfaction vs Customer loyalty        4        Identification of New Value Propositions        4.1        New Value Propositions        4.2        New Value Propositions for Samsung        5        New Value Propositions implementation plan        5.1        Marketing Plan – 7 Ps