Under ArmorEssay Preview: Under ArmorReport this essayExecutive Summary: ImplementationWhile Under Armour maintains a strong market share in North America, there is still room to expand into new markets. This expansion would consist of expanding into international markets such as various European, Latin American, Asian, and African Soccer and Rugby leagues. By expanding into these markets Under Armour has very large potential to take a larger share of apparel sales and secure long-term relationship with professionally managed sports teams worldwide. With greater presence across more sports platforms it would allow Under Armor to reach more densely populated market in the household sector of sales, increase brand awareness and gain market share through marketing campaigns. With nearly 94% of its revenues coming from United States and Canada, the expansion into international markets would provide substantial opportunities for the Under Armour sales growth and potential to become the largest sports apparel provider in the world.
The market for sporting apparel and gear was mainly oriented toward sports, active, and health conscious segments where young males were a large part of this market. The upsurge in the female and older age group segments has presented growing opportunity for the Under Armour’s sports apparel. By increasing market research and planning Under Armour could substantially benefit by targeting female and older age segments trough marketing on fitness activities rather focusing on athletic activities.
In order to continue to implement a sustainable differentiation strategy the Under Armour company needs to make changes and make investments in different functional areas. To continue to develop innovative products for existing and emerging markets company needs to continue investing in research and development department. Research and development department would enable Under Armour Company to offer more diverse selection of products that can respond to changing consumer preferences and give them competitive advantage over their competitors such as Nike, Adidas, and Champion.
With a technological advance and the growth of internet and mobile applications, many companies are looking for new and innovative ways to connect with consumers. The Under Armour Company’s marketing budget was spent on traditional way of advertising such as print, digital and television advertising, athlete influencers, and payments to college teams to wear the company products. As consumers are turning away from the traditional media and increasingly use social networking sites this is creating unique advertising opportunity for Under Armour Company to promote brand awareness, increase interest in its products, increase customer loyalty, and lead to faster response to changing consumer needs.
The Company is also launching a new feature-based and personalized online tool to provide tailored online insights and personalized brand awareness for all levels of Under Armour’s fans. To learn more about this new feature-based and unique marketing experience click here.
About Under Armour
Over 60 brands have made Over Armour the leading brand of sports apparel, apparel, accessories, and footwear in the United States. Under Armour’s brand identity is a brand that spans the vast spectrum of its products and sports apparel, apparel, accessories, and footwear. Over Armour holds a unique ownership structure that ensures a sustainable, sustainable future for its business. The company’s brand identity extends into the digital ecosystem, offering consumers new and fresh opportunities for brand awareness, personalized brand awareness, and unique brand-branded product experiences. Under Armour’s global brand and brand management operates an innovative brand and brand approach that is supported by over 130 global national and regional organizations. Under Armour is a key player in the global marketplace with a combined market capitalization of over $33-billion. The Company creates and maintains brand and brand-specific websites and brand content that provides consumers with the information they need to make informed choices that benefit the American people and grow the company and the brand. Over Armour operates in 11 countries. The Company invests heavily in its brands and helps promote the brands of its brands in multiple markets as well as on its website through an in-store digital business. The Company’s brands are available in more than 80 countries within Asia, Europe, Americas, Latin America, and Asia Pacific. The Under Armour Corporation is headquartered in New York. For more information see: http://www.underarmand.com.
About Coca-Cola® & Nike
Coca-Cola & Nike Corporation (NYSE: NKE) is a wholly owned subsidiary of Coca-Cola PLC, and is currently the sole shareholder in Coca-Cola Co. of North America and the Pacific Northwest. The company is a subsidiary of Coca-Cola Co. Inc. (NYSE: PSA). The Under Armour Group has over 1 million employees and approximately 7.8 million worldwide registered users worldwide. Coca-Cola serves brands on the world’s most sophisticated global online media platform, including Over Armour, and is positioned to continue to succeed with a worldwide network of over 1 million employees. In 2016, they delivered $1.9 billion in revenue. For additional information, please visit http://www.underarmand.com.
Cautionary Statement
BCPTV.com Inc. (“Cautionary Statement”) (“Cautionary Statements”) and these reports related to “Company” and other similar publications, collectively include: our financial statements on Form 10-K for fiscal year ended December 31, 2016; Form 10-Q for fiscal year ended December 31, 2017; Incubators and other filings with the SEC; and “Severability and
The Company is also launching a new feature-based and personalized online tool to provide tailored online insights and personalized brand awareness for all levels of Under Armour’s fans. To learn more about this new feature-based and unique marketing experience click here.
About Under Armour
Over 60 brands have made Over Armour the leading brand of sports apparel, apparel, accessories, and footwear in the United States. Under Armour’s brand identity is a brand that spans the vast spectrum of its products and sports apparel, apparel, accessories, and footwear. Over Armour holds a unique ownership structure that ensures a sustainable, sustainable future for its business. The company’s brand identity extends into the digital ecosystem, offering consumers new and fresh opportunities for brand awareness, personalized brand awareness, and unique brand-branded product experiences. Under Armour’s global brand and brand management operates an innovative brand and brand approach that is supported by over 130 global national and regional organizations. Under Armour is a key player in the global marketplace with a combined market capitalization of over $33-billion. The Company creates and maintains brand and brand-specific websites and brand content that provides consumers with the information they need to make informed choices that benefit the American people and grow the company and the brand. Over Armour operates in 11 countries. The Company invests heavily in its brands and helps promote the brands of its brands in multiple markets as well as on its website through an in-store digital business. The Company’s brands are available in more than 80 countries within Asia, Europe, Americas, Latin America, and Asia Pacific. The Under Armour Corporation is headquartered in New York. For more information see: http://www.underarmand.com.
About Coca-Cola® & Nike
Coca-Cola & Nike Corporation (NYSE: NKE) is a wholly owned subsidiary of Coca-Cola PLC, and is currently the sole shareholder in Coca-Cola Co. of North America and the Pacific Northwest. The company is a subsidiary of Coca-Cola Co. Inc. (NYSE: PSA). The Under Armour Group has over 1 million employees and approximately 7.8 million worldwide registered users worldwide. Coca-Cola serves brands on the world’s most sophisticated global online media platform, including Over Armour, and is positioned to continue to succeed with a worldwide network of over 1 million employees. In 2016, they delivered $1.9 billion in revenue. For additional information, please visit http://www.underarmand.com.
Cautionary Statement
BCPTV.com Inc. (“Cautionary Statement”) (“Cautionary Statements”) and these reports related to “Company” and other similar publications, collectively include: our financial statements on Form 10-K for fiscal year ended December 31, 2016; Form 10-Q for fiscal year ended December 31, 2017; Incubators and other filings with the SEC; and “Severability and