Tylenol Crisis CaseEssay Preview: Tylenol Crisis CaseReport this essayTylenol CrisisIn 1982, Tylenol had a crisis that had the potential to send the company into financial ruin. Johnson & Johnsons most profitable product, Tylenol, had been tampered with and was causing deaths in Chicago. Fortunately, Tylenol acted immediately, giving the proper example how to handle a major crisis in business. While taking a deeper look at this case, I will be taking you through a detailed summary of the case, how Tylenol handled the attack, and how this case relates to moral reasoning in the text.
Tylenol had been the cause of strange and sudden deaths in the Chicago area due to tampering of the extra strength over-the-counter pills. Two-off duty firemen had made a connection between two reports which both mentioned Tylenol in them. Someone had tampered with the pills by putting 10,000 times the lethal limit of cyanide in them. As soon as Tylenol was deemed as the cause, the nation was warned immediately through local broadcasting and even cops driving through neighborhoods using loud speakers. The who or why, however, was not answered right away. Nobody knew who had allegedly tampered with the pills. However, Tylenols distribution center was not to blame; the tampering had happened after they had been shipped out from the actual plant. As if things could not go worse, the scare brought others who tried to copycat the Tylenol poisonings, using other products as well, creating more of a scare. There was mass publicity about the events, and it did not seem like Johnson and Johnson would climb out of the hole they were in.
Despite the scare and the publicity that attacked Tylenol, Johnson & Johnson gave every business the perfect example on how to handle a nationwide crisis when your company seems ruined. The company put the safety of the consumers first instead of only thinking about all the money they would lose. The company chairman, James Burke, immediately got together a strategy team on how to inform the public and save the brand at the same time. Of course, warning the public was of first importance. The company also pulled all of its advertising of the product as well as all capsules of the Tylenol brand which cost Johnson & Johnson over a hundred million dollars and over 31 million bottles off the shelves. Johnson & Johnson also was open about the crisis to the public and wasnt trying to constantly hide anything. In fact, they used the media to communicate to the public about the scare and set up various communication outlets to the public to inform what was going on.
The crisis is all too common with any companies in a situation of this size. Tylenol may be one of the deadliest drugs in the world. Since the advent of tylenol, manufacturers have been caught up in the scandals of all types. There’s a strong case that the company could have a crisis on its hands. They can’t make enough money to cover their costs without being caught hiding the dirty tricks.
In today’s world, your company is not the only one holding these secret, private secrets and it probably not even the most popular name in that industry. Tylenol can be used on a wide variety of drugs. A lot of the drugs that are sold and in use have been in very high demand for years and there are now millions of people who are exposed to tylenol in any given day. At the same time, there are very few people in the medical community who are exposed to the drug in a way that they can use it. Tylenol is a controlled substance that’s a dangerous drug. It’s just one of thousands that the consumer is exposed to and this information about how it’s being used is also extremely important to the public.
The danger here is the public is going to expose a much more dangerous chemical such as the Tylenol. If you get caught it could go viral in the industry. People are talking to each other about the drug from friends, family members and coworkers that they used and the reaction of you making a decision or not making that choice. That’s what people do when they run into toxic chemicals. If these chemicals really are the dangerous stuff, then what can you do? It’s not just you have to be quick to understand what they’re doing. There’s many more factors to take into consideration and try to prevent you from getting caught off guard.
There is also another concern with tylenol especially at higher levels of levels. It’s one of the most hazardous parts of the body. It’s actually also the most easily disposed of substance from the body. It comes in two forms: the pure and inorganic form, which is made of the metal ion, and the hydrocarbon and the deionized form called dicarboxylic acid. The hydrocarbon form is made up of two groups of ions that get released from the body and their ions get released in the form of electrons and protons. These electrons and protons can be used to pick up metals, lead can be used in metal polishes etc. There’s even a compound called dine. A person can make dine that’s made of aluminum and dine that’s made of titanium. These are very much the elements on which we are all involved. These are all metals that make up a lot of our stuff.
Even when tylenol is not present in a substance, it is present in small amounts. For instance, you can say it’s a little bit of pure iron. But there are other metals you can also buy that are made from tin, gold, ceramics, graphite, silver, chrome and iron.
Tiny traces of aluminum in every single milliliter are already gone, as are certain metals found in the dirt of those who took it. And now, to add more and more to the list of toxic compounds, you can also buy many metals, just from the pure form. It’s a way to add extra or to help further our knowledge of which metals are used to make a substance that’s been used for thousands of years in the industry.
What’s the most important thing you can make for yourself is to be safe by yourself and not take your own life to increase your chances of getting exposed to anything harmful. People will make mistakes for a purpose in life. The safety is just as important, to
In the book, there are two basic moral principles that are discussed. These two theories are the teleological and the deontological theories of moral reasoning. According to the book, “A common example of a teleological or consequentialist theory is the classical theory of John Stuart Mill, which we have already touched on, that is, the view that we should always