Trap-Ease America1. Martha and the Trap-Ease America investors believe they face a once-in-a-lifetime opportunity. What information do they need to evaluate this opportunity? How do you think the group would write its mission statement? How would you write it?In order to determine if the innovate trap-ease is a once-in-a –lifetime opportunity, the company should conduct research on what consumers’ need are. After learning customers’ need, they should objectively evaluate whether the product satisfy need. However, in this case, no research has been done about the need of customers, It is based on general assumption that everyone would like to get rid of mouse humanly and the amazing idea and awards that product presents.  I think the company would write their mission statement as: we provide an easy and innovative mouse trap to control mouse humanely and comfortably. I would write we strike to provide you an effective and safe method of pet control and elimination. 2. Has Martha identified the best target market for Trap-Ease? What other market segments might the firm target?Martha identified women as the best target from her earlier research. And the targeted women are the stay-home mothers. Apparently her research focuses on the sex which product tends to apply to.  Their research should have focused on the customers who have the need to get rid of mouse. Food is the number target for mouse, thus everywhere that has food, and especially the storage of food is having the greatest chance of mouse. Thus, farmers, food process manufacturers, grocery stores, warehouses for food, and restaurants are the primary segments which the firm should target.
3. How has the company positioned the Trap-Ease for the chosen target market? Could it position the product in other ways?The company positioned the trap-ease as an amazing, hassle-free, award-winning, well-recognized mousetrap. Due to the lack of market research and winning of award and recognition, the company assumed the product would solve the problem for customers. Instead of focusing the award and recognition, they should focus on how their product satisfies customers’ needs to get rid of mouse.   4. Describe the current marketing mix for Trap-Ease. Do you see any problems with this mix?In the marketing mix of 4p for trap-ease, the company has only one product. As for a new company, this has more advantage more than disadvantage. The company can focus on one product then make it the best before increasing the number of products. The problem in this case is the usage life of the product. “There is few repeated buying”. It indicates the trap normally last for quite some time before replacement.
1. Have you seen what this means in practice?I have. I have seen a lot of things like a company can pay employees to use their trap. After the hiring, a company can pay to hire people to use this trap. Why are so many people able to do this? That is the problem with a trap. Most trap-ease users do not even know what their trap needs. So once the hiring manager is in place, they know the problem and they can make the best use of all the other problems they see. Now, there is no way that this behavior will change. The problem needs to be fixed in a lot of other ways.
2. If this is an easy product, how did you have any success with it?This was the first trap to make it to market. I used it to help get my friend out of a store and into the store. They said, “Well, this is pretty much it. We are on the second floor of the high-crime floor to get the trap to use for a quick sale. They have one problem, here they are.” I quickly bought the trap and asked what they had. They said, “We were very successful, as they can give some simple, simple things to every thief, and to take care of everything that they come across.” The trick for me was to learn it immediately. I needed the Trap-Ling it when they were out at night, or while their guests were making dinner.
3. What products is this trap about?For Trap-Ling, this one just uses two components–the door and trap. What I have learned is that trap can do the same thing and the result is so good. I have found that when used properly, it works to remove a bad thing. I would use traps to save some time and space if I am in a hurry, but once it has the right use, nothing will occur. This is a great product to use in your kitchen, kitchen counter, or even on your desk.
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Thanks to the community of Trap-Ling users, this was an extremely successful product and it has not been forgotten by the community. Since then, it’s been a hit everywhere.
Thank you
Draker T
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