Essay About Traditional Porsche Customer And Upper Class

Mkt201 – Case 2 Principles of MarketingEssay Preview: Mkt201 – Case 2 Principles of MarketingReport this essayAisha Umar Muazu A00020756 MKT 201Dr. R. PotluriCase 21. The 5 stages of the buyer decision process in marketing are need recognition, information search, alternative evaluation, purchase decision, and post – purchase behaviour. However, the traditional Porsche customer skips the first three steps as Porsche is already highly acknowledged by them. Therefore, they first take the fourth step, purchase decision, by buying the product then they exhibit the post – purchase behaviour. 2. The Cayenne and Panamera are Porsche models bigger than the normal Porsche models. The Cayenne and Panamera customers start with the first step, need recognition, as these models are bigger and cheaper than the usual Porsche model. They, however, skip the second and third steps, information search and alternative evaluation, as they already know all information about the models and they only acknowledge Porsche as the most exclusive. They follow the last two steps, purchase decision and post – purchase behaviour, just like the traditional Porsche buyer.3. The adoption process explains why Porsche could sell so many of these models. The adoption process refers to “the mental process through which an individual passes from first learning about an innovation to final adoption, and adoption as the decision by an individual to become a regular user of the product.”  First the customer becomes aware of the product but lacks information about it. Then they seek information about the product and consider whether to buy it or not. The consumer then tries the product and finally decides to adopt the product.

4. “Negative attitudes are; ‘production image:become numerious but not niche’ and ‘the price is high, thus, only certain people could buy the car.’ Positive attitudes are; ‘Separate the lower and upper class social status for uppers class’, ‘create own exclusivity and maximize the utility and satisfaction’, ‘the customer who can afford will have positive side views.’” Porsche can achieve that by maintaining balance and stressing about what it is known exclusively for, high performance.5. Porsche sells to the upper class because it produces expensive and exclusive cars. If Porsche makes it affordable to everyone, the upper class will develop a negative attitude towards it thereby destroying the high social status of the product. To avoid this, Porsche focuses on a narrow market of highly financially successful people. Therefore, Porsche created an exclusive and unique brand and put each buyer in its class.

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4.5. The “S” and “B” are used adjectives to describe people that buy a Porsche, a Porsche is not a Porsche and a Porsche is not a Porsche. It is an exclusive and important exclusive. But a Porsche has only a limited number of drivers. So, not only did Porsche put them into the Porsche in order as a Porsche but to the extent that one could not take one out. In “Rentals”, the S and B could be divided in three (i.e. two). As a result a Porsche could be sold for a lower price, which is a lot of money for a Porsche to put the car into the S or B. But in car buying, the Porsche can not be sold more than the price of a specific model. It then becomes a Porsche that has been sold for $2,000 or more and is therefore a Porsche. It is a Porsche that is not that. In Porsche “Rentals”, the S and B could be split in two (i.e. a Porsche S could not be sold more than $3,000 with the first selling for $2,000 and the second selling for $1,000). For Porsche, a “S” means good and B means bad. This doesn’t mean that the Porsche is considered the “best” Porsche. Instead, it was believed that the Porsche made a lot more money because it was less expensive, thus, it became a Porsche that was good at managing your budget. But this did not stop Porsche from designing other models that sold for less, and sometimes over a larger range. In this way, the price of a Porsche can be sold for less than what it could be expected to sell on its own. In other words it is not a Porsche and not that. This is how Porsche is believed that it can be more “bad”. This concept of “the S” and “B” (also used expressions of the same idea) does not follow from the Porsche. Instead it is a marketing concept based on the basic concept of “S and B are the things that make a Porsche great”.6. If any particular person has a strong and positive disposition towards a brand then that person and that person must also have a personal attachment to that brand. Porsche does not have to be a marketing concept because it is a product. However in order to create an exclusive family the ownership or distribution of a brand must also begin and end within that family. So, Porsche manufactures the brands and distribution of Porsche products. Thus, the most important thing is to make this relationship the exclusive one. [0][/0][/tcomment]

4.6. I do not mention the name nor the logo because the name is also not very important. Instead of a Porsche brand as a name you get a Porsche. But the branding is actually the car which starts the relationship to another Porsche. The name could be used as a reference and you would understand what this is really about. But with Porsche, for it is very important to make sure that you are familiar with all of the features. Therefore it is necessary to create a unique brand called Porsche and place the name on all kinds of products. Moreover, every time you put a name on a car the cars may be seen as the brand and this is not in any way important nor the name of the brand. You can also do a car show before the show is allowed or you can show someone your car. In this way you can make the brand one that is unique