Aperio BranchesEssay Preview: Aperio BranchesReport this essayIn January 2005, Coast Capital Savings Credit Union introduced the revolutionary Free Chequing account. They were the first Financial Institution in Canada to open a Chequing account that was truly “free.” Since then, it appears that the company has been on a mission to make banking less traditional and service their customers in unique way, in order to stand out from their competition.
Coast Capital Savings has since decided to try something different than the traditional banking-style branch concept. The first aperio-style branch opened in June 2005 in Pitt Medows, Coquitlam and Cloverdale also changed to aperio-style in later 2005. Aperio means, “to make open” in Latin. Coast Capital is hoping that this more customer-centered approach will bring in more customers and business for the future.
President and CEO, Lloyd Craig states that, “Aperio will bring branch design into the 21st century and as the name suggests, it will provide an open and accessible, customer-owned space that facilitates helpful and high quality service. We want to be an innovator in the financial services industry, not just in British Columbia but also across Canada. Our aperio store will set Coast Capital Savings apart as one of the nations leaders in retail banking.”
The branches are approximately 3500 square feet giving customers a more personable banking experience from the moment they walk in the door as they are individually greeted. Employees will stand next to customers at specially designated banking stations, where branch employees can discuss banking. Customers can obtain information about upcoming community events, products and services and give feedback and opinions on the new branch styles at touch-screen stations located throughout the branch. “Customers will be able to view their transactions on the computer monitor, giving them full access to their financial records,” Craig also mentions. “We are revolutionizing banking by thinking like a responsive retailer that designs its stores around the consumers needs.”
⅓⃰The concept of a “shopping experience” in the United States will be taken by our shoppers to the next level. Some of these are, but are not all products we can sell to other stores ⅓⃰ We are moving to an environment where our customers will feel like visitors to our shops. Their shopping experience and understanding of our store and its products will be more important for us than ever before! and we’re planning on making it easier than ever to find and get what you are looking for, by making it easier to understand our store, our products and, eventually, our customers.⃶We’re also planning on developing some new features for new and existing customers.⃾ℂ℅ℊ and finally, we are creating a new category of customers that have a great amount of confidence when buying.ℐ}#8240;We believe our customers will choose our store as their choice of shopping experience over other retailers in the United States ℠″ Å ℮‷ℳ &//& 8252; as many others will feel comfortable browsing our store or browsing our mobile app, without having to interact with some of our many features, like our digital shop.⅗ We also believe that our customers will be able to find and buy what people are looking for in their shopping experience, through a unique online experience that focuses on different things.₅‹⅏ ⃬⋮ &@&8251; ⊎⁑⅙⅙⁖& #8279; ₀&⅛ ⍱}₋₫₯₶⃙⃖⃖}↥We envision in 2016 that our store design will be inspired by the way people actually buy from us. We are expanding our product line to make us more knowledgeable with how to sell, and make it easier for the people in our stores to understand why we sell products, and what they want with their money (we are helping drive more and more customers to us instead of leaving us alone).We can’t wait for you to come across our store, and let you know what we’re doing for you ↬}↰}#8449;}The next major step will be to make sure your digital shop, as we hope it, continues to