Juice Penetration In MexicoEssay Preview: Juice Penetration In MexicoReport this essayExecutive SummaryComet is a national producer of lightly carbonated juice blends within the US. Currently Comet has considered expanding its market on an international level, with entry into Mexico. The following data provides a brief insight into how lucrative entry into this market could be.
The soft drink and juice industry reports a 5% growth for 2006 with over $20 billion dollars value for the industryCurrently Latin Americans spend 75% of their income on food and drink compared to 15% in the USMexicans are the second largest per capita consumers of soft drinks in the worldUS firms hold 80% of the market for fruit juicesGiven this data Comet feels that an opportunity within Mexico does truly exist. The initial plan is to introduce a flavor such as lime that Mexicans are already familiar with; however cranberry juice would be blended to add interest and curiosity. Middle to upper class, health conscious, urban dwelling young adults would be targeted. This would be done through the use of a solid distribution network among a limited number of major cities within Mexico.
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