Issues on Media Advertising – Ethical Video: “unsung Hero”
TABLE OF CONTENTCONTENTPAGEINTRODUCTION2ISSUES ON MEDIA ADVERTISING  ETHICAL VIDEO: “UNSUNG HERO”3-6UNETHICAL VIDEO: “MAGGI Kari, mencipta  kebahagiaan dalamsetiap sajian”        7-9CONCLUSION10INTRODUCTIONAdvertisements are becoming so inescapable day by day for all types of companies for their survival in the competitive market. It is really not possible to fly the plane of success without adding the fuel of advertising. Consumer purchase Behavior positively affects by emotional responses. People mostly prefer those brands to which they are having emotionally attached. The second one of the important tool for the market communication is Publicity. Publicity is giving an attention to somebody or creating awareness for a company, product and service among the masses via the media. However there is so many meaning behind the video. Why and what is the message to deliver. And there is also some issue that have been create from the ads. Either its ethical or unethical, it is depends on the company. How they manage the ads to win the customers heart.
[pic 1]ISSUES ON MEDIA ADVERTISING.ETHICAL VIDEO: “Unsung Hero”