Essay About Terms Of Market Share And Mobile Wallet

Competence and Process Assessment of Mobile Wallet
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Chapter 1: Introduction
1.1 Origin of the study
Mobile Wallet (MW) is one of the largest Mobile Financial Company (MFC) in the country. In
terms of market share, MW secures 23% of it under its umbrella within the industry. As a MFC,
it facilitates a solution for Mobile Financial Services, built on a highly scalable Mobile Money
platform, allowing the people of Bangladesh to safely send and receive money via mobile
devices. MW aims to widen the net of financial inclusion by providing financial services that are
convenient, affordable and reliable throughout the nation.
More than 70% of the population of Bangladesh lives in rural areas where access to formal
financial services is difficult. Yet these are the people who are in most need of such services,
either for receiving funds from loved ones in distant locations, or to access financial tools to
improve their economic condition. Less than 15% of Bangladeshis are connected to the formal
banking system whereas over 68% have mobile phones. These phones are not merely devices
for talking, but can be used for more useful and sophisticated processing tasks. MW was
conceived primarily to utilize these mobile devices and the omnipresent telecom networks to
extend financial services in a secure manner to the under-served remote population of
Bangladesh.
1.2 Research Background
In terms of industries in Bangladesh, MFS is just like a new born. From the very beginning of this
industry ZC has proactively observed the performance by its ‘Potential Research Development
(PRD)’ unit. The year ending research by the team over MFS shows the decreasing performance
of Mobile Wallet in the Khulna region. Primary assumption is decreasing competence level of
the Over the Counter (OTC) executives of MW. As this will be very much time consuming, ZC
wants to conduct a research work regarding this matter on behalf of the authority. Moreover,