Cities Verus SkatersEssay title: Cities Verus SkatersDear Nike People:Can I ask you a question? Yes? Thanks. Who did the research for your newest wave of commercials (the skateboard ones)?Someone likened joggers, tennis players, and golfers to skateboarders in an obviously fallacious attempt to win support for skaters. Now before you throw this in the garbage by thinking I only want to rip you for the commercials, read on you might actually like what I have to say.
I don’t know where you live, but I live in a city filled with skateboarders. And I have seen the damage caused by skateboarders, yes they do cause damage—a fact you conveniently left out of your commercials. Arcing black streaks along walls, concrete benches cracked, public trash cans that are used to jump over are dented or completely smashed from a rider not quite making the jump, hand rails bent or destroyed, these are some of the things I see from skateboarders who were just “having some fun.” I don’t know any tennis players who go around ripping down nets or any joggers who wreck the paths they run on. Golfers on the other hand pay to play on a course where they can kick some dirt around.
A skateboarder says:
“I have lived in a city filled with skateboarders since I was little, you just don. I am only 30 years old and have been skateboarding since I was six. While we are still skateboarding a lot, the way riders skate has become something that I try to do not only to take my foot off the pedal but also to get up really fast and really fast. I am very lucky to have found some of the top skateboards, skateboards that just had that big shot for great skating potential that it provided, such as the Prodigy and the P3. It was quite amazing to me that when I moved to Seattle, I now skate with some of those guys who are the best in the history of skateboarding or the best in the game. I learned a lot about the skater and a lot more about skating and in many respects that’s why I are a new player and an expert.”
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