Promotion StrategyEssay title: Promotion StrategyEssay # 4: Promotion Strategy“Dude you’re getting a Dell” is probably one of the most annoyingly well known advertisement slogans today. However “Dude, youre getting a Dell” might have been annoying, but it was only annoying because EVERYONE was talking about it and thats a good problem to have.
Dell uses numerous forms of media to advertise through such as television, radio, internet, magazines, and trade publications. Dell has changed its advertising strategies several times over the past 15 years, but the message that it is a direct manufacturer-retailer has always stayed the same. In the past five years, Dell has switched its television ads from the well know �Dell Dude” ads to more of a comparative ad campaign that highlights Dells technical service features. Some of the recent television ads show a customer in a store like Best Buy asking for assistance from one of the salesmen, however the salesmen just spits out a bunch of technical gibberish that the customer doesn’t understand. This advertisement is designed to show how Dell is direct with the customer and how their technical support services are superior to that of a stereotypical superstore employee.