Information Required to Evaluate Export Markets
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Information Required to Evaluate Export Markets
April 25, 2005
Key Market Indicators
Population (000’):
Pop Growth %
Literacy
School children
GDP (US$’000)
Per Cap US$
Exchange Rate
: I Rs
Exchange Rate
: US$
Inflation
Current Market Size – Pens
Volume
Value (US$’000)
‘000 Ns
US$’000
Local Production
Imports
Re-exports
Local consumption
100%
Source: Chamber of Commerce or Trade bodies
a. Market Potential = To be based on the Gulf Potential sheet
Key Product Categories and Price Points
Identify key product categories and price points
Key Market Players
Please refer annexure I
Market Accessibility
Duty and tariff structure {duty, tax payable, surcharge, and other fiscal levy applicable at the point of import, preferential tariffs for India productions}

Freight cost from Mumbai
Detail costing on CIF to landed cost conversion
Key local manufacturers {who are they, where are they based, what products and brands manufacture, distribution partners, availability}
Key local import agents/distributors {same as b}
Trade structure {Identify the flow of goods from importer/manufacturer to the consumer, retail chains, independent grocery shops, specialty outlets, specialty wholesales channels, are they located/concentrated in specific geographic areas?, is there any ethnic bias in trade? how many different types of outlets are available? what’s the geographic dispersion of trade?}

Modern Trade Structure {what are the key modern trade outlets/retail chains? What would be share of top 5 retail chains? No of outlets in each chain}
Selling practices {how are the goods sold in each step of the flow of goods? From importer to wholesale and then to retail outlets}
Buying practices {who are the key decision makers in the key retail chains? What’s the decision making process?}
Trade terms {credit terms and other services}
Institutions markets {how’re the institutional markets catered to?}
Merchandising and Trade Marketing Practices (Ref Annexure II)
Packing {What are the different type of packing available and display units, please take photographs or collect samples, what are most preferred retail pack sizes and shipper sizes? }

Price/Margin Structure {detail breakdown of margins and discounts from MRP downwards across each step of the distribution flow}Annex III
Sales Taxes applicable
Duty, sales tax and fiscal levy rebates for re-exports
Advertising expenditure by leading brands (source: Ad Industry)
Secondary markets
Markets to which products are re-exported and key re-exporters
Non-tariff barriers or preferential treatments for products of Indian or Sri Lankan origin and writing instruments
Any measures to protect local industry
Financial Services/Investment Information
Short term lending rates
ROI and net margins expected in FMCG trading
Bank charges on LC

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Tariff Structure And Key Market Indicators. (July 16, 2021). Retrieved from https://www.freeessays.education/tariff-structure-and-key-market-indicators-essay/