Target Markets
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Target Markets
The target market for J&J can be categorized into the three business segments of the company;
Consumer health care;
Under this section the company targets the millions of people of all ages at home world wide who purchase the companys products over the counter. The products are used in reducing fever, relieving pain, reduce smoking, treatment of allergies, keeping babies comfortable and clean and prevent sunburns. The market under this segment can be divided into 7 major franchises;
-Baby care; this section targets user of baby skin and hair care products and also family skin care products.
-Hair & Skin care; this section targets user of sun care, anti-aging and clear skin products.
-Topical health care; this section targets users of itch relief, wound care, and germ protection products.
-Oral health care; this section deals with brush, floss and rinse products and also the teeth whitening products.
-womens health; concentrates on users of feminine hygiene and personal health products.
– Over the counter medics; this section deals with the marketing of a wide range of trusted and famous products such as antacids, allergy medicines, colds and coughs medicines, pain relievers, anti-diarrheal medicines and nasal decongestants.
-Nutritionals this are focuses on the marketing of nutritional products like dietary supplements, milk supplements and sweeteners.
Pharmaceuticals
Under this segment the company offers medicines that target the widespread and most serious diseases in the world that include psoriasis, rheumatoid arthritis, schizophrenia, epilepsy, cancer and HIV. The company is categorized into three main customer target units;
-Internal medicine and central nervous system; this unit mainly targets customers with illnesses such as schizophrenia, epilepsy, diabetes, and cardiovascular diseases.
-Biotechnology, immunology & oncology; this unit concentrates on marketing biologic and traditional medicines used in the treatment of autoimmune disorders.
-virology; this unit deals with the development and marketing products used in the treatment of infectious diseases such as tuberculosis, hepatitis C and HIV/AIDS.
Diagnostics