Essay About Tanishq Jewelry And Project Report

A Project Report on Tanishq Jewelry
INDIAN INSTITUTE OF MANAGEMENT RANCHIPOST GRADUATE DIPLOMA IN MANAGEMENT (PGDM) 2018-20MARKETING MANAGEMENT – IA PROJECT REPORT ON JEWELRY (TANISHQ)FACULTY: PROF. SOUMYA SARKARTERM-ISubmitted by:Group 9 Section-AAshutosh Punyani M010-18Ayush Ranjan M011-18Hemlata Choudhary M021-18Sagar Ansary M038-18Rumit Jansari M061-18Raghvendra Pratap Yadav M062-18ContentsINTRODUCTION                                                                       3Supply Chain Analysis                                                             4SWOT Analysis                                                                         4PESTEL ANALYSIS                                                                     6STP ANALYSIS                                                                           7MARKETING MIX ELEMENTS                                                 8RECOMMENDATIONS                                                             9APPENDIX                                                                               10ACKNOWLEDGEMENTWe are extremely thankful to Mr. Soumya Sarkar for providing us with the opportunity to undertake the jewelry project in Marketing Management 1 and for his overall support, guidance and an eye for perfection without which this project would not have been in its present shape.We would also like to thank Mr. Krishnanand Patwari, Sales Manager, Tanishq Circular road Ranchi & the entire Tanishq staff members for their immense cooperation during the survey.INTRODUCTIONTANISHQ is Indias one of the largest and most trusted organized jewelry brand. It was founded by Titan a TATA Group company backed by TIDCO (Tamil Nadu Industrial Development Corporation). Its headquarters are located in Bengaluru, Karnataka and the plant is located in Hosur.THE BEGINNINGThe name TANISHQ is formed by combining the first two letters of TATA and “NISHK” (meaning gold coin or necklace in Sanskrit). In its initial years, TANISHQ made consistent losses. Its net worth started growing from the year 2000 and by 2003, TANISHQ gained position among the top 5 organized jewelry retailers in India, contributing to 40% of the Titans revenue.