Product and Concept Overview
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Product and Concept overview for
Tail Wind Power Assist
What do all amateur bicycle enthusiast has in common?
They all hates steep hills!
Tail wind power assist is a miniature electric motor that can be fitted to your bicycle to give you that extra push on those steep hills or just a power boost under your normal bicycle ride. Tail wind power assist is a new invention from Australia.
What we want to do is to introduce the Tail wind power assist to the Hungarian market and especially target the tourism in the country.
The way we see it, Hungary is one of the 15 most popular tourist destinations in the world with broaden amateur bicycling tourism. So with our product we mean that we can offer a more pleasant and easier way to get around the more than 2,500 km of dedicated bicycle lanes in the country.
We are not going to focus on selling to the end-consumer, instead we are going to target the agencies that sell guided bicycle tours for tourists.
Key partners
The manufacturer of tail wind power assist from Australia is our main key partner and in this case and that is the inventor John Wessel, We havent talked with John yet about the option to move the manufacturing abroad to cut costs or sell it as an franchise to an Hungarian partner or make a joint venture.
Other key partners is the tourism agencies in Hungary.
-Strength: The will to succeed, a new interesting upcoming product that in our thoughts is going to revolution the whole business in bicycle tourism by making it easier to get around
-Weakness: We are new to the market, with a new product that has not been tested properly to what the end consumer thinks about it. We dont know how the customers will react to it.
-Opportunity: Our strength is that we are new in an old market with very few competitors in our field. We make bicycling easy and with doing that we help agencies to broaden their market to tourist that might wasnt that fully trained to go on trips but now can. We give them value and a competitive advantage to have our product on their bicycles.
-Threats: That other companies with similar products enter the market and the increase use of cars, motorcycles.
Key activities
Firstly we have to get awareness from the end-consumer which in this case is the tourist of Hungary or bicycle fantasts around the world. ??Because that we dont have so much money?? We are going too really on social media to get a buzz around the product.
Youtube is good channel where we can put up different commercials that show how easy it is to get around with our product mounted on their bike.
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