Supply Chain Management
MAYRAHMarket Entry ReportPengfei Li WesternSydney University17415529Khoa LeWesternSydney University18254277Lu JiangWesternSydney University17932413Parth ChokshiWesternSydney University18236473Executive SummaryDecide on an appropriate country to target for market entry, and give rationale for your choice. Explain your planned entry strategy, and give your reasons for deciding upon this strategy. ConclusionMarket Facts Build a Market Intelligence Map covering distribution and competition. Describe the retail environment and the critical operational factors that you must consider and how they will affect your company. Give a cultural profile of the local area in which you will be operating. What kind of reception do you anticipate from distributors, competitors, and customers? Based on the latest United Nations estimates, the current population of Japan is 126,397,445 with 1.72% of the total world population, 11st largest on the planet. However, as the growth rate remains dropping since 1972, the trend of population across the region shows steady – no growing any more – after 2000 (Japan Population, 2016). The population distribution in Japan is characterised by the phenomenon of highly urbanisation, with 93.7% of the population (118,911,665 in 2016) lives in cities (Japan Population, 2016). Japan is currently affecting by the issue of aging population, with the median age of 46.9 year old and most of Japanese (38.1%) are between 25 to 54 year old.
Culture:Street fashion in the fashionable districts of Tokyo (Kawamura, 2006)