Strategic Management Report
[pic 2]STRATEGIC MANAGEMENT REPORT[pic 3]RMIT International University VietnamBachelor of Business MarketingASSIGNMENT COVER PAGEYour assessment will not be accepted unless all fields below are completedSubject Code:BUSM 3309Subject Name:Strategic ManagementLocation where you study:SGS CampusTitle of Assignment:Strategic Analysis and Strategy EvaluationFile(s) Submitted1Student name:Do Thi Phuong MaiNguyen Thai Phuong UyenPhan Thi Bao SonDiane Drouet De La ThibauderieTran Thi Xuan NgocStudent Email Address:[email protected]@[email protected]@[email protected] Facilitator in charge:Assignment due date:19 April 2015Date of Submission:19 April 2015Number of pages including this one:39Word Count:5935 wordsTable of ContentsI.¬†¬†¬†¬†¬†¬†¬†¬†¬†EXECUTIVE SUMMARY¬†¬†¬†¬†¬†¬†¬†¬†4II.¬†¬†¬†¬†¬†¬†¬†¬†BACKGROUND¬†¬†¬†¬†¬†¬†¬†¬†5III.¬†¬†¬†¬†¬†¬†¬†¬†MACRO – ENVIRONMENT ANALYSIS¬†¬†¬†¬†¬†¬†¬†¬†71.¬†¬†¬†¬†¬†¬†¬†¬†Political Factors¬†¬†¬†¬†¬†¬†¬†¬†72.¬†¬†¬†¬†¬†¬†¬†¬†Economic Factors¬†¬†¬†¬†¬†¬†¬†¬†73.¬†¬†¬†¬†¬†¬†¬†¬†Social Factors¬†¬†¬†¬†¬†¬†¬†¬†84.¬†¬†¬†¬†¬†¬†¬†¬†Technological Factors¬†¬†¬†¬†¬†¬†¬†¬†9

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