What Is the Most Important Problem Facing Jet Blue?
Essay title: What Is the Most Important Problem Facing Jet Blue?
What is the most important problem facing Jet Blue?
With any business, there will be problems that it will have to face, whether the company is small or if it is a major corporation. Corporations across the Unites States face a series of problems everyday that they will have to deal with. And the question is how do they deal with the problems? Strategic management is defined by Hunger & Wheelen (2007) that set of managerial decisions and actions that determines the long-run performance of a corporation (pg. 2). Decisions and actions that determine the long-run performance of a corporation can either make a corporation succeed or fail. For instance, one of Jet Blues problems that it faced was the winter in February 2007. A major ice storm swept over the Mid-West and Eastern United States forcing the airlines to either cancel flights or delay them. Hundreds of travelers were stranded in airports across America (New York Times, 2007). Jet Blue, on the other hand, did not cancel flights or delay them until it was too late.
Jet Blue was optimistic that the weather would lift and they would be able to get flights of the ground (New York Times, 2007) trying to keep the customer happy and to their destination. This decision failed when Jet Blue had to cancel more than a thousand flights (New York Times, 2007) at different airports between the Mid-West and the Eastern seaboard. You can imagine that customers were unhappy, confused, and didnt