Kellogg Outline
-globally: Design a business model with eyes fixed on providing natural, inexpensive food for the world’s poor. And what process could Kellogg develop to make a dent in poverty stricken areas so they could afford to eat? Who could Kellogg partner with?
Strategic Design Perspectives/Strategies Global
Overview
Simplified Sustainable Products-Underserved
Business Model-Sustainable Value Networks & Hybrid Value Chains
Collaboration Groups
Simplified Sustainable Products-Underserved
Bottom of Economic Pyramid
The ignored are the four billion underserved poorer people at the bottom 80% of the “consumer economic pyramid of the world” living in the developing nations.
Improve the quality of their lives while delivering “simplified sustainable” products and services that fit their pocket book and desires becomes a new goal.
Providing profits to the sellers and driving innovation through sustainability.
Needs, Price, Quality, Culture Implications
It is essential to ask, “What do the underserved need and want?”
Also critical are respecting their culture, norms and values.
Opportunity Space for Redesigned Products
Discover an “opportunity space” to reverse innovate or redesign, with technology and local Citizen Sector Organizations (CSO)
Disruptive innovation strategy-something to satisfy a “social good” where there is currently unmet necessity and nonconsumption.