Pr in ActionPr in ActionPR in ActionPublic Relations is composed of many marketing tactics that enable companies to enhance credibility and image. It can also assist in developing goodwill and influences public opinion. Forms of PR tactics are speeches, special events, news releases, and annual events. PR is targeted to a specific audience. It’s a very affective way of saying who you are, what you do, and how you can make a difference. Effective PR comes in many forms. Most of us are more familiar with flyers, brochures, and websites. There are many other tactics that can be used depending on the needs of the company or organization. Which one to use would depend on many factors such as the objectives of the organization, size, and location. It would also depend also the characteristics of the audience and the organization’s budget. Some examples of effective PR strategies include publicity, special events, newsletters, press releases, charitable contributions, sponsorships, and thank you letters.
One example of public relations in action regards anti-abortion activists. Almost ten years ago, anti-abortion activists had to revamp their image in the aftermath of attacks on two abortion clinics. John C. Salvi III was sentenced to life in prison without parole for killing two people in a rifle shooting rampage in December of 1994. The trial portrayed Mr. Salvi as a terrorist that represented anti-abortion causes. During the trial, he showed no remorse for the deaths or for the deaths of innocent bystanders. To him, he was acting out a noble cause. (Goodman, 1995)
The general public assimilated this movement as violent and hostile. Because of the often angry protests with picketers at the abortion clinics, many feel this action is creating and condoning vigilantes like Mr. Salvi.
Because of this situation, it’s given the pro-life cause a bad name. This is not what the movement is all about. One is not considered to be pro-life if he goes around killing people.
The group feels that much of the real blame can be directed towards the news media that gives very discriminative coverage. Every story you read gives the reader then conclusion that pro-life is assumed to be a negative movement. However, opposite is really the case. If anything, the cause is to promote human life and not destroy it. They disassociate themselves with this act of violence. Even evidence at Salvi’s trial showed that he did not belong to any activist group or association. However, this tragic event has given the pro-choice activists the ammunition needed to induce the public to perceive them as nothing more than terrorists instead of right to all life activists in which they really are. (Goodman, 1995)
The Salvi case brings up some important issues.
1) The nature of the right to exist. In other respects, the Salvi case demonstrates the inadequacy of the right to life protections for the victims of human beings whose lives have been destroyed by the pro-life movement. There are, however, examples in the evidence of people who were injured or killed by pro-life activists simply by expressing opposition to the movement. There is also evidence that the pro-life movement itself gave in, and failed to take responsibility.
2) The concept of human life. Human life, with its right to life, has been a legal and social principle in all developed countries, but has been, as the case may be, denied in some regions of the world. In the West, the idea of human life has come to mean only one thing: an essential part of life and an ideal to live. In the US, the concept of human life, with its right to life, has been accepted as a fundamental human right in the United States, despite legal, economic, cultural and social barriers to life which include the need for an environment free of abuse.
3) The fundamental rights a person has in life depend, of course, upon those fundamental rights to live in and to create and use their own bodies. For example, people with AIDS and TB, who do not have the basic protections of life protection for medical treatment, also get a fundamental right to exercise the right to life in full autonomy.
4) The concept of sexual abstinence. For instance, women in the developing world are exposed to many different types of sexual relations, which can make their sex life different from those in the developing world. These are often not only different from one sex to another, but they also differ in some other ways to the extent that they need the same support and encouragement of friends, family, and others. The same thing holds for males and females.
5) The human dignity of children and the right to life as a human being. When a child or young person experiences death or a serious emergency that is serious enough that it is likely to lead to serious harms to the life or health of a person, such as serious mental illness or serious physical damage, parents may ask the family to take other steps such as having a court-appointed guardian sign the death certificate with the child’s father’s name. Or they may want to educate their child about the right of guardians to represent the death of someone they know so that the child can become part of the family.
6) The right to life in relation to rape, incest, and rape. Some of the most common rape and incest convictions are rape against a child, sodomy on a child who is a mature
The Salvi case brings up some important issues.
1) The nature of the right to exist. In other respects, the Salvi case demonstrates the inadequacy of the right to life protections for the victims of human beings whose lives have been destroyed by the pro-life movement. There are, however, examples in the evidence of people who were injured or killed by pro-life activists simply by expressing opposition to the movement. There is also evidence that the pro-life movement itself gave in, and failed to take responsibility.
2) The concept of human life. Human life, with its right to life, has been a legal and social principle in all developed countries, but has been, as the case may be, denied in some regions of the world. In the West, the idea of human life has come to mean only one thing: an essential part of life and an ideal to live. In the US, the concept of human life, with its right to life, has been accepted as a fundamental human right in the United States, despite legal, economic, cultural and social barriers to life which include the need for an environment free of abuse.
3) The fundamental rights a person has in life depend, of course, upon those fundamental rights to live in and to create and use their own bodies. For example, people with AIDS and TB, who do not have the basic protections of life protection for medical treatment, also get a fundamental right to exercise the right to life in full autonomy.
4) The concept of sexual abstinence. For instance, women in the developing world are exposed to many different types of sexual relations, which can make their sex life different from those in the developing world. These are often not only different from one sex to another, but they also differ in some other ways to the extent that they need the same support and encouragement of friends, family, and others. The same thing holds for males and females.
5) The human dignity of children and the right to life as a human being. When a child or young person experiences death or a serious emergency that is serious enough that it is likely to lead to serious harms to the life or health of a person, such as serious mental illness or serious physical damage, parents may ask the family to take other steps such as having a court-appointed guardian sign the death certificate with the child’s father’s name. Or they may want to educate their child about the right of guardians to represent the death of someone they know so that the child can become part of the family.
6) The right to life in relation to rape, incest, and rape. Some of the most common rape and incest convictions are rape against a child, sodomy on a child who is a mature
The Salvi case brings up some important issues.
1) The nature of the right to exist. In other respects, the Salvi case demonstrates the inadequacy of the right to life protections for the victims of human beings whose lives have been destroyed by the pro-life movement. There are, however, examples in the evidence of people who were injured or killed by pro-life activists simply by expressing opposition to the movement. There is also evidence that the pro-life movement itself gave in, and failed to take responsibility.
2) The concept of human life. Human life, with its right to life, has been a legal and social principle in all developed countries, but has been, as the case may be, denied in some regions of the world. In the West, the idea of human life has come to mean only one thing: an essential part of life and an ideal to live. In the US, the concept of human life, with its right to life, has been accepted as a fundamental human right in the United States, despite legal, economic, cultural and social barriers to life which include the need for an environment free of abuse.
3) The fundamental rights a person has in life depend, of course, upon those fundamental rights to live in and to create and use their own bodies. For example, people with AIDS and TB, who do not have the basic protections of life protection for medical treatment, also get a fundamental right to exercise the right to life in full autonomy.
4) The concept of sexual abstinence. For instance, women in the developing world are exposed to many different types of sexual relations, which can make their sex life different from those in the developing world. These are often not only different from one sex to another, but they also differ in some other ways to the extent that they need the same support and encouragement of friends, family, and others. The same thing holds for males and females.
5) The human dignity of children and the right to life as a human being. When a child or young person experiences death or a serious emergency that is serious enough that it is likely to lead to serious harms to the life or health of a person, such as serious mental illness or serious physical damage, parents may ask the family to take other steps such as having a court-appointed guardian sign the death certificate with the child’s father’s name. Or they may want to educate their child about the right of guardians to represent the death of someone they know so that the child can become part of the family.
6) The right to life in relation to rape, incest, and rape. Some of the most common rape and incest convictions are rape against a child, sodomy on a child who is a mature
From my perception of what happened and from my PR readings, I believe that this organization should have been out in the open right away denying any association with Mr. Salvi. I think trying to put out fires after the damage is done is more harmful than just dealing with anticipated bad publicity. They could have possibly showed more compassion or showed their support by raising money for the families of the deceased and denouncing all acts of violence. They needed to make a stand ASAP and gain the public’s trust or at least their respect. Sometimes, I think by doing nothing, the public may perceive this as the act was accepted by the party. I believe more should have been done to show that there wasn’t any association to these crimes and acts of violence.
Another example of effective public relations practices is participation in special events. Special events can be an effective way to draw attention to an organization by bringing people to your place of business or bringing your business to another location. Some examples of special events are fund raisers, open houses, award ceremonies, and speeches. As the store manager of an AT&T Wireless Services retail store, I have used this practice successfully on a number of occasions.