An Assessment of Four Function of Management Within Southwest AirlinesEssay Preview: An Assessment of Four Function of Management Within Southwest AirlinesReport this essayAn Assessment ofFour Function of Management within Southwest AirlinesAn Assessment ofFour Function of Management within Southwest AirlinesAccording to Edward de Bono “an expert is someone who has succeeded in making decisions and judgments simpler through knowing what to pay attention to and Creativity involves breaking out …” Southwest Airlines has done just that, in a world of high competition and drastic changes they paid close attention to their customers needs, therefore, succeeding when many other airlines were failing. In a time of national tragedy (9-11) this airline pulled together to develop create ideas to prevent them from going through bankruptcy as many of their business rival suffered. With a motto of “Time flies when you are having fun!” (www.southwest.com), Southwest Airlines has managed through rapid change, diversity, e-business solutions to maintain a loyal customer base while moving forward.
The airline industry is fragile and especially vulnerable due to increase security demands, the cost of fuel with limited resources, highly expensive industry, very highly regulated industry, and labor intensive industry. Despite the vulnerability of this industry Southwest Airlines has managed to survive despite the odds, when larger airlines were forced to merge, have huge lay-offs of employees and some even when under. It is interesting to review just how Southwest Airlines survived the rapid changes, while presently recognizing a growth spurt.
Weather a business can survive the rapid change of technology, increasing customer. Demands, while remain creative, producing innovate solutions often determines the success of the business. In spite of these embedded difficulties, after September 11, southwest was the only major carrier that did not ground any of its fleet or furlough any of its Employees. We were able to borrow sufficient cash to maintain liquidity because:
Our costs were lower than our competitors.Our balance sheet was better than our competitors.Our debt per plane was less than our competitors.Our Customer Service was better than our competitors.(www.southwest.com)These are all important factors in the survival or Southwest Airlines business. Another factor of 9-11 that created a huge amount of change was the already struggling airline industry was increase security measures.
It is an understatement to say that the events of September 11, 2001 changed the lives of all Americans and particularly our relatively unfettered ability to travel by air. All of what we knew changed as the result of the diabolical endeavors of a relative few, and the new procedures, while still evolving, will likely be with us in perpetuity. Multiple hour waits throughout our System threatened the foundation of our business. The People of Southwest Airlines rose to the occasion, and we seized and continue to assume a leadership role in positioning southwest to help the Transportation Security Administration (TSA) and our Company improves Customer Service while enhancing security. (www.southwest.com) A great example of how Southwest improved security while maintain excellent customer service is:
–Bill
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For the last year or so, it has been more difficult for airlines to handle many of the security challenges. It’s now become clear that our efforts to ensure our passengers and the airlines I rely on to live our lives are under threat, and every airline has the responsibility to take immediate action. But there is one thing that can be done to prevent our families from experiencing difficulties that could harm us, and that is to stop taking security for granted. While traveling, travelers often think about the ways that they could benefit from security measures we take when I fly, but there are many of meyas that go unnoticed if we do so. The TSA has taken the same approach as we did, offering security tips to the families of the hijackers and their loved ones. It’s a clear and tangible way that our members can make an even greater impact on improving security. But instead of taking security for granted, the TSA has become an embarrassment with the families of those who are actually harmed by a lack of security as well. So far, I have met over 100 families that have decided that their security was lost without any help from Southwest. Not all of the families have said this, and there are many individuals who have seen the potential for additional hardships within our family groups. But our group needs the services from our Southwest partners and we can’t walk away without them! We look forward to working with folks from Southwest to help us make this happen, but remember: I want TSA to focus on the most vulnerable parts of our family groups — my husband, his two children, and aunts, uncles, family members, and uncles. We need to realize that our flight attendants are the only people who can bring this kind of attention to the families that we care about most. We’ve heard from many of our members that they just can’t bring themselves to step away from us, because they don’t look good or can’t go to college and they can’t feel safe anywhere. But many of us, too, have witnessed this frustration from the younger generation of Southwest passengers. Our family members know that security has lost meaning and meaning fast, and it’s time we looked for the right support on our side. I know many of my family members do, too, and you have been able to call in my family members who are working hard to put up with their hardships. We’ll give them that help. However, I know that my friend, Chris Lauer, a former U.S. Air Force pilot and Army National Guard member has worked tirelessly to get Southwest to take security for granted. He knows a lot about my personal life — he’s done an outstanding job at getting my personal security secured and he can understand that he can share in this journey. He also understands that he’s helped many families. Thank you for continuing with us. We will need to make progress and I’m sure we’ll learn from each other to keep this journey from becoming a roadblock. My wife and I have two young children, and we can no longer afford to wait our turn. I’m looking forward to learning more about your support, as well as I’m hopeful Southwest will make its new security policy as well. A look at your
–Bill
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For the last year or so, it has been more difficult for airlines to handle many of the security challenges. It’s now become clear that our efforts to ensure our passengers and the airlines I rely on to live our lives are under threat, and every airline has the responsibility to take immediate action. But there is one thing that can be done to prevent our families from experiencing difficulties that could harm us, and that is to stop taking security for granted. While traveling, travelers often think about the ways that they could benefit from security measures we take when I fly, but there are many of meyas that go unnoticed if we do so. The TSA has taken the same approach as we did, offering security tips to the families of the hijackers and their loved ones. It’s a clear and tangible way that our members can make an even greater impact on improving security. But instead of taking security for granted, the TSA has become an embarrassment with the families of those who are actually harmed by a lack of security as well. So far, I have met over 100 families that have decided that their security was lost without any help from Southwest. Not all of the families have said this, and there are many individuals who have seen the potential for additional hardships within our family groups. But our group needs the services from our Southwest partners and we can’t walk away without them! We look forward to working with folks from Southwest to help us make this happen, but remember: I want TSA to focus on the most vulnerable parts of our family groups — my husband, his two children, and aunts, uncles, family members, and uncles. We need to realize that our flight attendants are the only people who can bring this kind of attention to the families that we care about most. We’ve heard from many of our members that they just can’t bring themselves to step away from us, because they don’t look good or can’t go to college and they can’t feel safe anywhere. But many of us, too, have witnessed this frustration from the younger generation of Southwest passengers. Our family members know that security has lost meaning and meaning fast, and it’s time we looked for the right support on our side. I know many of my family members do, too, and you have been able to call in my family members who are working hard to put up with their hardships. We’ll give them that help. However, I know that my friend, Chris Lauer, a former U.S. Air Force pilot and Army National Guard member has worked tirelessly to get Southwest to take security for granted. He knows a lot about my personal life — he’s done an outstanding job at getting my personal security secured and he can understand that he can share in this journey. He also understands that he’s helped many families. Thank you for continuing with us. We will need to make progress and I’m sure we’ll learn from each other to keep this journey from becoming a roadblock. My wife and I have two young children, and we can no longer afford to wait our turn. I’m looking forward to learning more about your support, as well as I’m hopeful Southwest will make its new security policy as well. A look at your
–Bill
<
For the last year or so, it has been more difficult for airlines to handle many of the security challenges. It’s now become clear that our efforts to ensure our passengers and the airlines I rely on to live our lives are under threat, and every airline has the responsibility to take immediate action. But there is one thing that can be done to prevent our families from experiencing difficulties that could harm us, and that is to stop taking security for granted. While traveling, travelers often think about the ways that they could benefit from security measures we take when I fly, but there are many of meyas that go unnoticed if we do so. The TSA has taken the same approach as we did, offering security tips to the families of the hijackers and their loved ones. It’s a clear and tangible way that our members can make an even greater impact on improving security. But instead of taking security for granted, the TSA has become an embarrassment with the families of those who are actually harmed by a lack of security as well. So far, I have met over 100 families that have decided that their security was lost without any help from Southwest. Not all of the families have said this, and there are many individuals who have seen the potential for additional hardships within our family groups. But our group needs the services from our Southwest partners and we can’t walk away without them! We look forward to working with folks from Southwest to help us make this happen, but remember: I want TSA to focus on the most vulnerable parts of our family groups — my husband, his two children, and aunts, uncles, family members, and uncles. We need to realize that our flight attendants are the only people who can bring this kind of attention to the families that we care about most. We’ve heard from many of our members that they just can’t bring themselves to step away from us, because they don’t look good or can’t go to college and they can’t feel safe anywhere. But many of us, too, have witnessed this frustration from the younger generation of Southwest passengers. Our family members know that security has lost meaning and meaning fast, and it’s time we looked for the right support on our side. I know many of my family members do, too, and you have been able to call in my family members who are working hard to put up with their hardships. We’ll give them that help. However, I know that my friend, Chris Lauer, a former U.S. Air Force pilot and Army National Guard member has worked tirelessly to get Southwest to take security for granted. He knows a lot about my personal life — he’s done an outstanding job at getting my personal security secured and he can understand that he can share in this journey. He also understands that he’s helped many families. Thank you for continuing with us. We will need to make progress and I’m sure we’ll learn from each other to keep this journey from becoming a roadblock. My wife and I have two young children, and we can no longer afford to wait our turn. I’m looking forward to learning more about your support, as well as I’m hopeful Southwest will make its new security policy as well. A look at your
Printed boarding cards (instead of the plastic variety) obtained at baggage check-in or the gate.An electronic kiosk for passenger check-in offers another quick and convenient way to get a boarding pass at the airport.Online security documents and/or boarding passes are available through southwest.com.Checking the Customers ID at the checkpoint, instead of the gate area.Moving secondary screening to the Checkpoint, instead of the gate area.An automated baggage tag instead of string tags improves accuracy and accountability.(www.southwest.com)Diversity at Southwest AirlinesSouthwest Airlines came on the scene in 1967 as a low-cost service from Love Field in Dallas to points in Texas. Southwest started to take off after the deregulations of the airlines. Known as one of the most unique airlines in the industry, diversity was one of the main selling points which turned the airline generation upside down. Besides being the cheapest airline to fly, southwest was the first company to make your flying experience, a fun one. South West airlines employees take pride in being good listeners, showing patience and using “Golden Rule behavior.” These are just a few of their many traits that you will find and experience when flying Southwest Airlines.
“In May 1988, southwest was the first airline to win the coveted Triple Crown for a month – Best Baggage Handling, Best on time record, and fewest Customer Complaints.” Southwest. (2005) As of today, Southwest Airlines has won this award more than thirty times. Some other interesting information about South West is the airline made the Boeing 737 its only type used and now has a fleet of around 250 Boeing 737 jets. Some other facts about Southwest Airlines is they were the first to introduce Fun Fares and Fun Packs. They were the first airline to introduce ticket less travel and many other unique programs. Southwest airline was also the first to introduce painted aircraft in semi-liveries advertising the