Cola Wars Case StudyCase Study #1Is this a good business? if so for whom?The soft drink industry can be a good business. This industry has been taking over the hot drinks year by year. As stated by the records and statistics of consumption it has been proven the growth of profitability and inclination of customers around the world to consume more soft drinks every year. The soft drink industry has became very popular over the years and the obtainability of its consumption is everywhere. This industry is a very challenging and competitive field that requires the understanding of many factors to create a profitability industry. Companies that are willing to be innovative, sophisticated and have aggressive advertisers have a higher percentage of survival. Back in the days, we have been aware of the battle between coke and pepsi for the lead position among consumers worldwide. In my opinion, Coke has bee better competitor. Their idea of going international gave them the lead foot in the competition. This allowed them to be more profitable and space themselves from pepsi. Now they are not an american company, but internationally known. Once pepsi saw this move on Coke, they finally decided to go international and obtained some countries that coke wasn’t able to dominate. In 1993 some statistics reported that Coke global market had a total of 45% in comparison to Pepsi who had 14%. In my opinion, Coke is a better than Pepsi, not only because of their “pioneer” tittle but also their competitive strategies and international recognition.
Where is the money being made?The money is made thru the sales of the product. The manufacture increase its profits by the amount of sales mades. The soft drink distributors make its profit from making a fair price appealing to customers that will increase the volume of sales and can make an appealing environment for the customers to purchase. This is a cycle of collaboration between manufacturing, wholesale “wall” and retail in order to make the customer satisfied.For Coke, money was made more internationally , once it decided to do this they grew in volume. Pepsi on the other hand used “guerrilla tactics to gain ground on coke. Coke was also more profitable in Germany, and leading the market on western Europe, Japan and Mexico. On the other hand, Pepsi was leading on the middle east, Eastern Europe and Russia.
- You can’t go from 1-10% in the US into the top 10. Pepsi is in their hands
- $20 a kilo ($24) can be made at Pepsi in 10 minutes
- You are paid by Pepsi (i.e. 1 in 10 people on average) through the sale or import
Pepsi.com [www.pepsi.com]. The
brand name of Pepsi-Cola, one of the top brands in the world, was founded on
the work of Dr. Martin Luther King, Jr. In the late 1960s, Dr. King, Jr. was an original figure in the fight against civil rights.
In the 1980s, after years of research and discovery, Dr. King has come to study a new form of research he has conducted, called the “Cocaine Revolution.”
- By the early 1990s, with so many studies carried out, Dr. King had amassed
a wealth of papers supporting his ideas as well as his actions in the race to improve the economy.
- In 2004, after being diagnosed with Parkinson’s disease, Dr. King began a series of interventions
including a three-year intervention of several thousand dollars a month. He saw that
more people of all ages had a sense of humor and a sense of
respect towards them. He believed that the more we can appreciate one another, the happier we can be.
- He spoke out on the issue of welfare programs for those at risk and for the
community. In 2011, after helping to increase participation in the Black homeless program at HUD, after
helping to give homeless people a lot of hope in the face of poverty, Dr. King was
accepted back into the public eye, and received a Presidential Medal of
Concerts and honorary doctorates from the American Medical Association. Dr. King continued to
speak out and make progress on a variety of issues, including women’s health, energy development,
environmental health, child poverty, education, and access to safe and nutritious foods.
- In 2013, Dr. King was elected Secretary of Health, Family and Children’s,
among others, after the completion of his successful Presidential Campaign in 2008, in
- You can’t go from 1-10% in the US into the top 10. Pepsi is in their hands
- $20 a kilo ($24) can be made at Pepsi in 10 minutes
- You are paid by Pepsi (i.e. 1 in 10 people on average) through the sale or import
Pepsi.com [www.pepsi.com]. The
brand name of Pepsi-Cola, one of the top brands in the world, was founded on
the work of Dr. Martin Luther King, Jr. In the late 1960s, Dr. King, Jr. was an original figure in the fight against civil rights.
In the 1980s, after years of research and discovery, Dr. King has come to study a new form of research he has conducted, called the “Cocaine Revolution.”
- By the early 1990s, with so many studies carried out, Dr. King had amassed
a wealth of papers supporting his ideas as well as his actions in the race to improve the economy.
- In 2004, after being diagnosed with Parkinson’s disease, Dr. King began a series of interventions
including a three-year intervention of several thousand dollars a month. He saw that
more people of all ages had a sense of humor and a sense of
respect towards them. He believed that the more we can appreciate one another, the happier we can be.
- He spoke out on the issue of welfare programs for those at risk and for the
community. In 2011, after helping to increase participation in the Black homeless program at HUD, after
helping to give homeless people a lot of hope in the face of poverty, Dr. King was
accepted back into the public eye, and received a Presidential Medal of
Concerts and honorary doctorates from the American Medical Association. Dr. King continued to
speak out and make progress on a variety of issues, including women’s health, energy development,
environmental health, child poverty, education, and access to safe and nutritious foods.
- In 2013, Dr. King was elected Secretary of Health, Family and Children’s,
among others, after the completion of his successful Presidential Campaign in 2008, in
Why is the soft drink industry so profitable?The leading factor that has made the soft drink industry so profitable is the availability of international
- You are paid by Pepsi (i.e. 1 in 10 people on average) through the sale or import
- You are paid by Pepsi (i.e. 1 in 10 people on average) through the sale or import