Tibaz – It`s Your Place
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[pic 1]“Tibaz – It`s your place”CLIENT BRIEFSeptember 11, 2013[pic 2]TIBAZ 18, Rue Léoville L`Homme, Rose-Hll+230 5 465 26 03Weekdays 11:00-17:30Saturday 09:00 – 12:00[pic 3]PREPARED BY:Karishma Rughoonundun15636461CONTENTS:1) Purpose 2) Organisational Background 3) Objectives/vision/mission 3.1 Vision………………………………………………………………………………………………….. 3.2 Mission …………………………………………………………………………………………………….. 3.3 Objective………………………………………………………………………………………………….. 3.3.1 Outcome Objectives……………………………………………………………………………….. 3.3.2 Processed Objectives……………………………………………………………4) Strategies and Key messages 4.1 Current Strategies………………………………………………………………………………………….. 4.2 Key Messages………………………………………………………………………………………………..5) Target Audience 6) Internal Environment Analysis 6.1 Strengths……………………………………………………………………………………………………… 6.2 Weaknesses…………………………………………………………………………………………………. 7) External Environment Analysis 7.1 Opportunities………………………………………………………………………………………………… 7.2 Threats………………………………………………………………………………………………………….8) Key Issues and Challenges 9) Expectation for the Consultancy 10) Timeline 11) Budget 50 flyer… 50,000 c0mmunication need – 10 k12) Confidentiality 13) Terms and Conditions 14) Conflict of Interest………………………………………………………………………………………………
15) Contact Person……………………………………………………………………………………………………PurposeTibaz is seeking creative and experienced Public Relations Consultancy who will provide support and services within the PR domain to Tibaz; a non-governmental organization which is also the extension of L.E.A.D (Leadership, Empowerment, Action, and Development).The objectives basically include promoting Tibaz as a youth friendly organization and creating mass awareness about social issues such as drugs, HIV/AIDS and prostitution to name a few. In light of this, Tibaz looks forward for a creative PR Consultancy who can build the image of Tibaz and promote it in a very creative way so it can reach the potential public and attain the set strategies. 2 Organizational BackgroundTibaz is an extension and project of L.E.A.D. Tibaz is unique to Mauritius for the time being but is also only the third organization like that in the whole world. The primary objective of Tibaz is the education of the 13 to 25 years old age group through any form of multimedia available including games.The basic idea behind Tibaz is that no subject will ever be taboo. Even though they focus mainly on sexual education, drugs abuse and sexually transmitted disease, they try to create a place where youngsters feel welcome and among friends to be able to open up. This is illustrated through their contemporary choice of colors. Tibaz itself is a jargon used by youngsters in the Mauritian language to signify a meeting place.It does not limit itself. Lately sensitizing campaigns have been organized namely the rainbow march or the Aids candlelight. Tibaz through the social media, pamphlets, etc are trying to reach out to the youngsters. They expect their youth friendly attitude and their dynamic team to carry their plans to fructuation.Vision, Mission & Objectives3.1: VisionTibaz is committed to enrich people in their own communities for a sustainable and better future3.2: MissionsTo get rid of all social issues Build better young citizens through different activitiesTo set and lead by example as well as enhance development locally through participation of communities 3.3: Objectives3.3.1: Outcome ObjectivesTo create awareness about Tibaz to 75% of the population by end of March 2013To reach a maximum of 80% of the targeted audience by March 2013To register at least 50% additional volunteers by February 2013To increase social media presence by 75% by end of December 2013To increase mass awareness about societal issues by 85% by end of March 2013To secure sponsors for additional events by March 2013