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Frougiis – the Smoothie Specialist
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1.0 Executive Summary
Objectives
Frougiis – The Smoothie Specialist seeks to achieve the following goals:
• To establish a recognisable lifestyle brand as a healthy fresh beverages outlet.
Mission
Nowadays the healthy, go green and sustainable trend is on the rise. More and more
people are concern about their health, the community and the enviroment. Frougiis is
founded on the concept of good works and good deeds, not only serve the needs of its
community, but will also keep our company healthy and commited to the success of its
customers, employees and owners.
Frougiiss mission is :
• To provide the market honest and fun produc t which is 100% fresh and healthy
smoothie fruit blends.
• To provide the market with a convenient way to live healthily.
• To educate the people on smoothie and nutritional benefits of fruit.
Vision
Frougiis – The Smoothie Specialist seeks to achieve the following goals:
• To expand into at least 6 kiosks in 3 years time.
• To open our first concept lifestyle outlet in the 4th year.
• To produce our own ready to drink bottled NFC smoothie and juice in the 5th year.
Keys to Success
The following 6 primary elements are the keys to success.
• High quality product offering. Sell the products that are of the highest quality
which is 100% pure fruit, freshly

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Smoothie Specialist And Healthy Fresh Beverages Outlet. (June 8, 2021). Retrieved from https://www.freeessays.education/smoothie-specialist-and-healthy-fresh-beverages-outlet-essay/