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Sales tip 1: Many small projects are
better than one big project
Its a well-known fact that project success rates
are higher for small projects than for big ones
[Johnson 2002]. Small projects are easier to
oversee, require fewer people, handle fewer
requirements, estimation errors are smaller, and
they lead to tangible results faster… I prefer
smaller projects, lasting a few months, requiring
a handful of people. But what if my customer
has a really big need? Do I need to take on that
extra risk that a big project brings? Maybe
I always try to reduce the size of a project to a
level that Im comfortable with. Does the
customer really require all that stuff? First of
all, we have to prioritize the requirements: what
is crucial, what is important, what is nice to
have? If we just do the crucial stuff, could the
customer use the product? If not, what do we
need to add? What would be enough for a first,
useful release?
Customers are often surprised when I do this,
but there are many advantages for them:
· Project cost is reduced if we can drop or
postpone some features
· The users get the software earlier than
expected, as the timing is reduced
· Project risk is reduced as we work on
fewer requirements and concentrate on the
high value features
· The customer can evaluate the outcome
of the project sooner
· They can delay their decision about the
requirements that are not in the first
release. At that time they will have more
information and knowledge to make a
better decision. This allows the customer
to “Decide Later” [Poppendieck 2003].
I get some advantages too:
· My risk is reduced, as I have to estimate
and handle fewer requirements, get
feedback sooner and have a smaller team.
· I can prove myself and gain the trust of
the customer by delivering something
worthwhile. Most of the tips in this text
rely on a constructive, open and trusting
working relationship with my customer. A
Sales tip 1: Many small projects are
better than one big project
Its a well-known fact that project success rates
are higher for small projects than for big ones
[Johnson 2002]. Small projects are easier to
oversee, require fewer people, handle fewer
requirements, estimation errors are smaller, and
they lead to tangible results faster… I prefer
smaller projects, lasting a few months, requiring

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