School of Business
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Syllabus
School of Business
MGT/401 Version 1
The Small Business: Structure, Planning, Funding
Copyright © 2009, 2008 by University of Phoenix. All rights reserved.
Course Description
This course provides an overview of the Small Business from concept through funding. Emphasis on designing a competitive business model, crafting the business plan, forms of ownership and exploring funding options.
Policies
Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents:
University policies: You must be logged into the student website to view this document.
Instructor policies: This document is posted in the Course Materials forum.
University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality.
Course Materials
Zimmerer, T. W., Scarborough, N. M., & Wilson, D. (2008). Essentials of entrepreneurship and small business management (5th ed.). Upper Saddle River, NJ: Pearson/Prentice Hall.
All electronic materials are available on the student website.
Week One: The Business Model
Details
Points
Objectives
Describe the benefits associated with building a sustainable competitive advantage for a small business.
Explain the steps of the strategic management process.
Evaluate business models developed for a business opportunity.
Evaluate the advantages and disadvantages of different forms of business ownership.
Readings
Read Ch. 3 & 5 of Essentials of Entrepreneurship and Small Business Management.
Read this weeks Electronic Reserve Readings.
Participation
Participate in class discussion.
All Week
Discussion Questions
Respond to weekly discussion questions.
All Week
Learning Team Instructions
Resources: Electronic Reserve Readings
Create the Learning Team Charter.
Begin collaboration on the Business Model Comparison.
Individual
Strategic Management Process Paper
Resource: Ch. 3 of Essentials of Entrepreneurship and Small Business Management
Write a 700- to 1,050-word paper explaining steps of the strategic management process as it applies to your business or one you would like to start.
Format your paper consistent with APA guidelines.
Monday
Week Two: The Business Plan
Details
Points
Objectives
Conduct a feasibility analysis for a small business venture.
Define the competencies of a successful entrepreneur.
Explain the function and components of a business plan.
Assess key points of a business plan.
Readings
Read Article 16 of Annual Editions: Entrepreneurship.
Read Ch. 3 & 8 of Entrepreneurial Small Business.
Read Ch. 4 of Essentials of Entrepreneurship and Small Business Management.
Read this weeks Electronic Reserve Readings.
Participation
Participate in class discussion.
All Week
Discussion Questions
Respond to weekly discussion questions.
All Week
Learning Team
Business Model Comparison
Resources: Electronic Reserve Readings
Identify an industry with which you are familiar, then choose two businesses in that industry.
Identify the business model and forms of ownership for each business, then complete the Comparison of Businesses Matrix.
Write a 700- to 1050-word paper in which the team evaluates and compares different components of each businesss model after completing each matrix.
Describe benefits associated with each business by evaluating how they built a sustainable competitive advantage.
Explain advantages and disadvantages of each businesss ownership.
Format your paper consistent with APA guidelines.
Submit your Business Model Comparison to the facilitator.
Monday
Week Three: Marketing in the Small Company
Details
Points
Objectives
Explain the process of building a strategic marketing plan.
Identify ways small business owners can use e-commerce.
Assess pricing strategies used by a small business.
Readings
Read Ch. 8-10 of Essentials of Entrepreneurship and Small Business.
Read this weeks Electronic Reserve Readings.
Participation
Participate in class discussion.
All Week
Discussion Questions
Respond to weekly discussion questions.
All Week
Learning