This Project Aims to Find Out Whether the Skincare Brand Thann to Enter the New Market- Malaysia with Existing Products and Service.Essay Preview: This Project Aims to Find Out Whether the Skincare Brand Thann to Enter the New Market- Malaysia with Existing Products and Service.Report this essayThis project aims to find out whether the skincare brand THANN to enter the new market- Malaysia with existing products and service.Through conducting the internal and external analysis to find out the environmental benefit for the company as well as market research is also conducted to consider whether the company is favorable to entry to Malaysia. Besides, the nature of competition and level of market development and 12C framework are used to analysis the market condition. For the future studies, it is recommended to have a wider expand for business by launching the men collection and opening more specialty stores for the short and long term strategies.
THANN is a Bangkok-based retailer of skincare products known for the natural ingredients and unique designs which is a dominance skincare brand in Thailand.
It also opened the café in Thailand to accomplish the diversification of the business.THANN aims to offer all customers a lifestyle with wellness and provides high quality products and services which product are formulated from botanicals derived by forming the art of natural therapy with the modern dermatological science. It is even the first brand to use Nano Shiso extract to be a main ingredient for skincare products. THANN is target at women segment of middle class to upper class who willing to enjoy wellness lifestyle. Therefore, according to Porter’s Generic Strategies ( Porter,1980), THANN is using focus differentiation strategy which calls for the development of a product or service that provides unique product feature desired by customers and the customers perceive the difference among the competitors.
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In May 2011 S.W.A.K.E opened its first restaurant in South Africa where it offers its popular brands.
LOUIS RUSSEY – DREAMING
Founded in 1969 in New Orleans in the aftermath of an automobile accident during World War I, S.W.A.K.E and its staff members created the S.W.A.K.E restaurant in 1981 of family style food, with its motto “Cannabis” as one of its main features.
As a stand of this and other businesses in a multi-brand approach, S.W.A.K.E served as a joint venture of S.W.A.K.E and KKK Corporation, a Chinese corporation. KKK and S.W.A.K.E also have a partnership with S.K’s in China.
The S.W.A.K.E restaurant is owned by S.W.A.K.E in its entirety. The original building, as well as its surroundings and the surrounding area of it constitute a part of S.W.A.K.E’s multi-brand strategy. It is situated in a historic place located in Central/South Africa which is one of three main cultural hubs in Africa: KwaZulu Natal, Johannesburg. The first public outdoor plaza and outdoor restaurant are located as well as its dining plaza and bar are situated in different levels. For its part S.W.A.K.E has three main menu options: S.W.A.K.E Asian, Chinese, and Indian.
S.W.A.K.E and KKK also partner with their own local government and enterprises to promote a variety of different products in their restaurants. KEP, which has a special focus on Thai food, has the oldest and oldest Thai restaurant in South Africa which is named after it. KEP has also recently come under attack from a number of independent and national groups over its use of the name. KEVM, which operates a number of national and regional restaurants and places special emphasis on Thai food, stands up for the rights of people in South African society.
S.W.A.K.E is also currently opening a new location in Cape Town, South Africa at the site of the famous Kampala Hotel. This has resulted in the establishment of a new community center on the site of the old Kampala and S.W.A.K.E restaurant, in partnership with Hoe, a company that specializes in African cuisine. Other notable new businesses and restaurants are S.W.A.K.E and Ozone.
KEP
Languages: English
Rural: Cape Town, South Africa
Tel
1932
Website
KEEPING SITUATION
KEEPING SITUATION
HOE
P.J. JONES, INC. (Nexel Foods Inc.) (Camellia Pharmaceutical Corp.)
Languages: English
Rural