Harley Davidson: Strategic Competitiveness That Spans Decades
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Harley Davidson:Strategic Competitiveness that Spans Decades Prepared for: Dr. Dissatat Prasertsak Prepared by: 5380521 Ploy Telan 5380555 Prij Chuenkamolpan 5380545 Manisha Sachanandani 5380629 Tipnapa Damrongvatnapokin5380567 Lucksika Fuengpanichcharoen October 28, 2014 Class: ICMB 431 Table of ContentsContents Table of Contents…………………………………………………………………………………………………………………………………2 Situation Analysis …………………………………………………………………………………………………………………………………4 Current Situation…………………………………………………………………………………………………………………… 4Marketing Portfolio Analysis………………………………………………………………………………………………….. 5Place…………………………………………………………………………………………………………………………………… 5Promotion…………………………………………………………………………………………………………………………. 6Price……………………………………………………………………………………………………………………………………. 6Product………………………………………………………………………………………………………………………………. 6 SWOT Analysis…………………………………………………………………………………………………………………………….7Mission………………………………………………………………………………………………………………………………………..10
Vision…………………………………………………………………………………………………………………………………………..10 General Environment Analysis………………………………………………………………………………………………11 Political Analysis……………………………………………………………………………………….11Economic Analysis……………………………………………………………………………………..11 Social Analysis…………………………………………………………………………………………11 Technological Analysis……………………………………………………………………………….12Environmental Analysis………………………………………………………………………………13Legal Analysis……………………………………………………………………………………………13Industry Analysis: Porter’s Five Forces ……………………………………………………………………………….13 The threat of new entrances in the industry……………………………………………………13The threat of substitutes………………………………………………………………………………14 Bargaining power of suppliers……………………………………………………………………..14Bargaining power of buyers…………………………………………………………………………14Rivalry among existing competitors………………………………………………………………15Competitor Analysis…………………………………………………………………………………………………………………..16Strategic group Mapping…………………………………………………………………………………………………………..18Internal Analysis …………………………………………………………..………………………………………………………….18Competitive Advantage…………………………………………………………………………………18 Core Competency…………………………………………………………………………………………19 Problems ………………………………………………………………………………………………………………………………………………….. 20 Problem Statement…………………………………………………………………………………………………..21 Problem Statement Analysis……………………………………………………………………………………..21