The Science Project
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Product Assortment
The Science Projects goal is to provide consumers with all the science related
products they want. The goal is to not only provide consumers with what they know they
want, but also with what they dont realize they want. Based on this, our product
assortment has to include items that will get consumers into the store and products that
consumers will buy impulsively when they see them in the store. It is with this strategy
in mind, that has caused the development of four broad product categories 1)
science projects 2) science equipment 3) science books and DVDs 4) science novelty
Science Projects
The cornerstone of The Science Project will be its namesake, science projects. In
classrooms across America, science projects are assigned with the same basic results.
Students make the same projects year in and year out because they do not have easy
access to all the materials they need to do something different. Often, a very simple
project will be avoided because the materials needed to build it add up to a great expense
and trips to many different stores for items that arent normally sold together. The
Science Project will take away the undue expense and excessive trips with its science
project kits. The Science Project will offer dozens of different kits in-store with dozens
more that can be ordered for rush delivery. The kits will be continuously evolving.
Science evolves every year, why shouldnt science projects? This continuous product
development will benefit the minds of Americas students while saving teachers the
boredom of reviewing the same projects all the time. Kits of this nature sold online take
time to be delivered and rarely evolve. At The Science Project kits can be purchased as
soon as needed and consumers can be certain that they will be offered the newest and best
science project kits in the world.
Science Equipment
A store called The Science Project would not be complete if it didnt sell science
equipment. Like the science projects, much of the equipment will be sold in kits. Also
like the project kits, the equipment will be items that an individual would normally have
to buy online or from a catalog. Examples of the equipment include mortar and pestle,
telescopes, stethoscopes, dissection sets, microscope slides and covers, test tubes and
accessories, portable UV lights, Petri dishes, filter paper, beakers, flasks, measuring
cylinders, calorimeters, tuning forks, Bunsen burners, alcohol burners, scales, drying
tubes, litmus paper, pH indicators, and crucible tongs.
Science Books and DVDs
For the consumer who doesnt want to perform science experiments, but wants to
learn about the wonders of science The Science Project offers a full-line of science books
and DVDs as well as the top science magazines. These books and DVDs cover a wide
range of topics from “What Makes a Geyser Shoot?” and “How do the Animals make
more Animals?” for teenagers to “The World of Quantum Physics” and “Mitosis and
Meiosis Explained” for college-students. Many of the books and DVDs are companion
sets that can be bought together or separately for a discount.
Science Novelty Items
This is a category that will never stop expanding. It is very broad and offers
many products that are sure to generate impulse buys. For instance, a soft drink that
causes you to burp bubbles that shoot out of your mouth in an assortment of colors.
Another product will be a simple breathalyzer that allows someone who has been
drinking to determine if they are “legal” to drive. Along with these products will be
themed products. For example, The Science Project will offer kits based on the many
crime solving television shows. These kits will allow consumers to solve all the little
“crimes” that happen to them. Has someone been stealing your cream puffs out of the
office refrigerator? Come to The Science Project and buy the CSI: Miami Print Kit. This
kit comes with everything you need to dust for prints and everything you need to trick
someone into giving you their finger print without them ever knowing. These are just a
few of the many science novelty items The Science Project will offer.
Pricing Strategy
The Science

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Science Projects Goal And Science Projects. (April 2, 2021). Retrieved from