Samsung Electronics Company – Case Study – Trân Trân
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Samsung Electronics Company
I. Company introduction: 1. Background information (SAMSUNG)Samsung Electronics Company limited is a multinational electronic firm located in Suwon, South Korea, it was founded by Lee Byung- Chull in 1938 as a trading company, the company operates in more than 61 countries and has assembly plants and sales networks in its home country, South Korea and other nations.Currently, Samsung is the worlds largest manufacturer of mobile phones, smartphones and memory chips. Besides, it also manufactures smart TVs that have the most modern features, its lasted product is a new display technology called QLED – Quantum Dot LED, which according to Samsung advertising is better than the best OLED screen type of LG.Business name: Samsung Electronics Co.LtdMission: “Inspire the world with our innovative technologies, products and design that enrich people’s lives and contribute to social prosperity by creating a new future”Vision: “ Inspire the world, create the future”Slogan: “Imagine”Objectives:Having a leadership position in the electronic industry.Manufacturing high quality product.Ensuring their product are availed in the lasted technology all over the world.Producing user friendly, environmental friendly and trendy products.Board of directors (Excutive directors)• Chairman of the Board & CEO: Oh Huyn Kwon[pic 1]• Vice Chairman & CEO : Boo Keun Yoon [pic 2]• Vice Chairman & CEO : Jong Kyun Shin [pic 3]• Vice Chairman: Jae Yong Lee[pic 4]2. Samsung’s values[pic 5]People: to give people a wealth of opportunities to reach their full potential.Excellence: Everything is driven by an unyielding passion for excellence and an unfaltering commitment to develop the best products and services on the market.Change: Set sights on the future, anticipating market needs and demands so they can steer our company toward long-term success.
Intergrity: Everything is guided by a moral compass that ensures fairness, respect for all stakeholders and complete transparency.Co-prosperity: Samsung is committed to becoming a socially and environmentally responsible corporate citizen in all of its communities worldwide.BechmarkingCategoryOLED TV (LG)QLED TV (Samsung)Size65 inch88 inchScreenOLEDQLEDScreen resolution3840*21603840*2160Black levelPerfect blackUltra blackBrightness1.500-2.0001.000AngelPerfect Viewing AngleQ Viewing AngleVolumn60W60WMobile connectionYesYesUSB, Wifi, BluetoothYesYesAutomatiac power offNoYes
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By: Trân Trân
Submitted: May 16, 2018
Essay Length: 654 Words / 3 Pages
Paper type: Case Study Views: 302
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