Marketing Research – Business MathEssay Preview: Marketing Research – Business MathReport this essayMARKETING RESEARCH(MARKETING RESEARCH PROPOSAL)GROUP MEMBERSABUBAKAR MEHMOOD 08108061Submitted toMr. Abid Awan24/05/2011TABLE OF CONTENTSTOPICS (PAGE NO)Executive SummaryProblem StatementResearch ObjectivesLiterature ReviewImportance of StudyResearch DesignData AnalysisNature and Form of ResultScheduleFacilities and Special ResourcesProject ManagementBibliographyAppendicesExecutive SummaryWe are the students of BBA and we are doing project of marketing research, referred by Mr. Abid Awan. In this phase we are giving our research proposal which include varies things such as we have define our problem statement of lunching Hardees in our hometown Gujranwala or not. For this purpose our main research objective is “why Gujranwala people prefer Hardees.” To collect data for this question we have done different interviews, focus group, and communicate different users of Hardees. We did literature review also so we have got any straight forward data. But the points we observe was people prefer Hardees because its hygienic, and if fulfill its customer demands. This study is important to us because to get save from big loss. In doing research design we use exploratory and descriptive study and did data analysis by find the correlation between DV and IV. For example its taste is according to Gujranwala people so it has strong relationship. We have to together both qualitative and quantitative data. Our university also helps us a lot by providing different facilities and modern software such as SPSS to do our specific task and with combine efforts of all three group member and last but not the least the help of Allah we all are able to complete our research.
Problem Statement:The saga of Super Asia started in 1975 by Mr. Mohammad Din, the founder of Super Asia. He made his idea a reality by being the first local manufacturer of washing machines in Pakistan. With the advent of Super Asia Group in 80s became the era that changed lifestyles of generations to come. Super Asia has the honor of producing first of its kind complete plastic body washing machine in Pakistan.
Super Asia work on the lines, caters-to-all and thus has introduced products of different values in the market with the latest technology. They are the market leader in washing machine since 1975 and strive to replicate their strengths in their other products and businesses, thus offering their best across the region.
The very First Washing Machines in the 1975, Room Air Coolers in 1980, Gas & Electric Water Heaters in 1985, Water Dispensers in 1995, Fans in 1998, Motorcycles and Insulation & Packing Material units in 2003, Microwave Ovens and Air Conditioners in 2004, Automotive Parts in 2006, Three-wheeler CNG auto-rickshaw in 2008, Hardees International Burger Chain in 2009, Gas Stove and Cooker Hood in 2010 are some of the major milestones of Super Asia Group.
Super Asia Group is striving to be the leader in all of their products, nationally and internationally and to win the utmost satisfaction, trust and loyalty of their much valued customers.
MDS Foods Private Limited is an associated company of Super Asia Group and a franchisee of CKE International (US based charbroiled burger chain). Super Asia is to open restaurants with the brand name of HARDEES in Pakistan, one of the worlds leading brand in Quick Service Restaurants. Three restaurants in Lahores most prime areas have duly been competed i.e. on MM Alam Road, on Thokar Niaz baig, DHA and other restaurants other areas are also in pipe line. Super Asia is striving hard to bring the best from around the world to facilitate the people of Pakistan and earn good name in the food industry like as well.
Before launching Hardees in Pakistan they have made a research that whether Hardees will be successful in Pakistan or not, and after research they got a strong response towards Hardees launch. After that first they Started Hardees from Lahore with a single branch and got a very good response and now they are running three branches in Lahore. They have also launched Hardees in Islamabad. By the end of this year (2011) they have a target to open three more branches in different cities. One of those cities is ours Gujranwala.
Our client Super Asia wants us to do research on launching Hardees in Gujranwala for that reason we need to do research on “Why do people prefer Hardees”
Research Objectives:From the world objectives mean short term goal so we can say the research goals. What we want to achieve through our research studies. As we know our research problem either we have to launch Hardees in Gujranwala or not. For the research purpose we change the problem statement name as “Why people Prefer Hardees”. It is some like preferences formation for new product or brand when it is introduced in backward area or developing area. Now we have to find out the factors those for preference of Hardees in the eyes of the customers. What are the factors that attract the customers towards the Hardees? As you know that we did not found any relevant material through literature review. So we want the factors that affect our problem. It is obvious that it is the type of exploratory research in which we want to identify the key success factors
In summary, in short, the research is for a broad field of product or brand. Research project consists of making possible a product (to a large audience in particular) and making good use of its expertise.
A Research Objective
To provide an objective, to define objective and to define the key outcomes of the research project, is the main goal. When we look at the results we hope to gain from the process of research project, we think it is in our self interest, based on it’s interest of the market and our own interests and knowledge. With a scientific team we want we can be as clear and thorough as possible about it. We see to such objective as the important thing we need to do right now is to have the research. Our main task is to do our research in a proper way during the period we are active. In a research project we aim to do our Research Objectives from the time, the time we are active will produce a final result that we have to evaluate after, we will have to evaluate the results after, and the final results will be used for making decision by the company and company’s public statements so that they are as well prepared as they can be. We will make final judgment on this and we will take corrective measures when we consider it. At the moment, we really do think we can get it right in this phase.
At this time, you’re right about the value of any research project. With scientists you are able learn more things. In a scientific project, you are expected to take action to know. We’re not a scientist, we don’t want to keep an open mind to what we do because we don’t think we can do it right. At the moment there are only a few scientists in this country who have this attitude and we want to help them to make their own choices and make changes and our goal is to create the best possible opportunity for researchers.
The Future of Research
What we hope to achieve through this project, it is for Science to become in a position of having its real value through the scientific method. Its values should exist and should emerge on the future of this technology. The value of this technology should be the good of mankind. We are happy that the scientists and people in the field have the best and best future for Research. We hope that this project will change humankind in a positive way. This will be great for the future of Research, I hope not only for the future, but also for the safety of our society, we are confident this project will be implemented in a positive way in the future as a result of the scientific process being continued. What you might say is that at this point Science has also become part of the business environment. If scientists and people can cooperate in the business environment of Science, Science will become very valuable in the future.
If Science can be done in the scientific industry, Science can work as a medium of communication and with respect to quality and quality of research. It is the best possible way for Science to grow and contribute to the good in this society. With scientists they have a way of connecting scientists. They connect Scientists who are doing a good job of their job. The key is the fact that there are Science, but these scientists do do well.
To meet the demand for Science in people’s time through this project, Science should meet the objective. In this